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Create Engaging Products: Strategies for Understanding Market Demand and Content Creation

Discover how to create engaging products that resonate with your audience. Learn effective techniques such as utilizing Google keyword searches, conducting surveys, and participating in forums. Explore trade publications and resources like Amazon's table of contents for insights. Develop written content through mind mapping, personal reports, or collaborating with ghostwriters. Leverage public domain works and platforms like Gutenberg for inspiration. Consider innovative formats like webinars, podcasts, and mobile apps to enhance user engagement and sales potential.

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Create Engaging Products: Strategies for Understanding Market Demand and Content Creation

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Presentation Transcript

  1. How to create Engaging products

  2. Find out what they want • Google Key Words Searches • Use Survey • Forums • Trade Publications • Amazon Table of Content • Facebook Questions • LinkedIn Connections

  3. Written Products • Own Report or Book • Mind Map it First. • Options • Write it yourself • Ghost Writer( Odesk or Elance) • Interviews to transcribe

  4. Use other peoples products • Public domain before 1923 • Gutenberg.org over 23,000 free books • Private label/ Resales rights Products

  5. Create Articles • Swipe Files • Tool Kits • Case Studies • Affiliate Products

  6. Audio Products • Audio books • Interviews • Extract audio from Video • Teleseminars • Podcasts

  7. Tools • LogiTech • Audacity • Sound Forge • Audition • Instant Teleseminar • AudioBoo

  8. Video Products • Webinars • How to Videos • Information Videos • Education series training series • DVD’s

  9. Tools • Screen Capture use Jing, Camtasia or Screenflow • DVD Sony DVD architect • Goto Meetings or Evergreen Webinars • Smart Converter

  10. Continuity Products • CD of the month • DVD of the month • Membership site • Web-based software • Webinar Series

  11. Repurpose Your Product • Blog posts, into Videos, compilation • Videos, Audios, Transcripts Greater Leverage to Up sell.

  12. New iBook Author • This will change the way we do education • Interactive books and magazines • Powerful tools.

  13. Mobile products • Must be Mobile ready • 7 Billion people on the planet 5 Billion have mobiles. • Create a smart phone APP • Create Coupons

  14. Mobile is Immediate! 37% 55% 44% 18-24 YR OLDS MOBILE USERS 18-24 YR OLDS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress

  15. Where to Sell them • Facebook • Google • Amazon • Apple(iTunes) More in a later Module

  16. Questions in the Q & A Times

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