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My placement at The Walt Disney Company provided invaluable insights into the entertainment industry, helping me develop a range of skills in areas such as strategic insight, project management, and retail analytics. Throughout my journey, I took significant responsibility, managing projects independently and contributing to the UK Retail Group's objectives. This experience allowed me to understand the interplay between various creative engines within Disney and apply theoretical knowledge to real-world challenges. Looking ahead, I aim to leverage my skills and insights to ensure success in my future career.
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Presentation Structure • TWDC & Placement Background • Strategy • Brand • SPRA Introduction • Context & Contribution • Challenges • Responsibility development • Fulfilment of job role • Things to improve • Reflective Development • General experience • Skills generated & key learning's • Further reflection • Future career • Conclusion
The Walt Disney Company & Placement Background Annual Revenues FY10 - $38 billion. Presence in 44 Countries. 135,000 employees worldwide. Most recognisable entertainment company in the world.
The Walt Disney Company & Placement Background - the Brand. • Disney is the world’s most valuable entertainment brand. Source:Interbrand, 2010 • Disney is the most admired entertainment company in the world. Among entertainment companies Disney is #1 in: Innovation Social Responsibility Quality of Product/Services Global Competitiveness Source: Fortune Magazine’s “The World’s Most Admired Companies”, 2009
The Walt Disney Company & Placement Background No entertainment company has as many vibrant creative engines as Disney, or the ability to leverage content across so many businesses…
The Walt Disney Company & Placement Background To deliver the insight, tools and processes to the UK Retail Group in order to generate and surpass customer and category sales targets. Sales Planning & Retail Analytics
Context & Contribution - Contribution to TWDC Responsibility Development • Began with large responsibility at the start of placement. • Charts, Dashboards, Databases – key communications. • Presenting → Technology Piece → Gadget Show. • Projects – Pricing/Reviews – Direct to me. • Sole responsibility. • Taken projects on without guidance – RIO. • Representative of SPRA. • Recruitment. • Project Management. • Strategic insight provider.
Reflective Development – Skills Gained & Key Learning's Skills Gained & Key Learning Kolb’s Learning Style Cycle (Kolb, 1984)
Reflective Development – Future Plans Further Development/Reflection • Placement has allowed me to develop my skills across all areas. • Skills audit has seen an improvement across the board. • Skills will help me to focus and apply myself in final year. • Portfolio to review learningsin the future. • Theory into context. • Now have grounds to challenge theory. • Have worked across multiple markets. • Dealt with varying levels of management.
Reflective Development – Future Plans Future Career • Ensure Effectiveness in Next Job by: • Research the company. • Assess living circumstances. • Network as much as possible. • Set objectives – both business/personal. • Always ensure self-motivation. • Create time to assess/review work. • Review situation/happiness regularly. Placement is a gateway to future career.
References • Daft, R. et al (2010). Organisation Theory & Design, Hampshire, Cengage Learning EMEA. • Boone, L. & Kurtz, D (2007). Contemporary Business, Hampshire, Cengage Learning EMEA. • Noer (1993) cited in Cameron & Green (2004). Making Sense Of Change Management, London, Kogan Page Ltd. • Kolb (1984) cited in Crook, G. & Waterhouse, M. (1995). Management & Business Skills in the Built Environment, London, E & FN Spon.