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Ethical Tea Partnership priorities for the next decade

Ethical Tea Partnership priorities for the next decade. J. Wagurah ETP Regional Manager- East Africa. Who we are. Growing non-competitive alliance of 22 tea packers Founded in 1997 Pro-active response to consumer concerns Not-for-profit; not philanthropic Focus on Social standards

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Ethical Tea Partnership priorities for the next decade

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  1. Ethical Tea Partnershippriorities for the next decade J. Wagurah ETP Regional Manager- East Africa

  2. Who we are • Growing non-competitive alliance of 22 tea packers • Founded in 1997 • Pro-active response to consumer concerns • Not-for-profit; not philanthropic • Focus on Social standards • Related issues which support a healthy and sustainable global tea industry

  3. Aims & objectives • Aim • Demonstrate tea is ethically produced • Ensure good conditions for workers in the mainstream tea industry • Harness market forces to drive positive change through trade • How? • Robust & independent global programme supported by major buyers • Covers thousands of estates; millions of workers • Marketing & communications programme

  4. 22 international tea-packer members

  5. Achievements to date:core activities • Global social monitoring programme • Focus on remediation • Growing programme on ‘capacity building’ • Connecting producers with markets

  6. Monitoring – progress to date • Over 660 estates monitored • Over x monitoring visits conducted • Many in their 2nd cycle of monitoring • Over 1600 non-conformances identified • Significant proportion have been resolved • Working with estates to resolve the rest • ‘Graded Certificate’ driving Members buying encourages continuous improvement

  7. What producers have told us … • Improve your communication • Reduce emphasis on ‘inappropriate laws’ • Need help with issues from monitoring • What’s the incentive? • Reduce duplication

  8. How are we responding? • Investment in Regional Manager Programme • New ETP Global Standard & approach to monitoring • Launch of ‘Producer working groups’ • Provide more support for remediation, training & capacity building • Investment in new communications strategy • Strategic review including partnerships & governance

  9. Monitoring – a new approach • What? • One single standard levels playing field for all • Focus resources on priorities • For workers, estates, buyers & consumers • Provides protection where laws are weak • Provides a deeper understanding of issues • How? • New ETP ‘Global Standard’ • Evolution of current approach • ‘Locally adjusted’ Global Standard • ETI Base Code + elements of Local Law + TU Agreements • Notes areas of good/best practice

  10. Pilot of Standard & global implementation • Development of Global Standard & monitoring guidelines • Consultation with Stakeholders • Europe & Kenya • Principles, Standards, guidelines & process • Pilot programme: Oct 06 – June 07 • Feedback from producers & monitors • Global roll-out from 2008 • Work with selected in-country partners • Utilise issue-specific expertise • Programme managed locally by ETP Regional Managers

  11. Offering help to tackle the issues • Recruitment of ETP Regional Managers • Currently East Africa, China & Sri Lanka • Recruiting for India & Indonesia • Launch of in-Country ‘Producer groups’ • Local representation & debate on priorities • Partnering projects with NGOs & IDA’s • Focus training & development aid towards sector priorities

  12. What next? • Relationships with other initiatives • Reduce costs & duplication • Improve focus • Opportunities for Stakeholder involvement • In-country • Internationally • Up-weighted communications programme imminent

  13. In summary ETP is … • Commercially driven: Supported & recognised by a growing number of international tea packers • Inclusive: For all producers who supply tea to its packer members • Market focussed: For consumerseverywhere who care that the tea they buy is ethically produced • Designed to drive positive sustainable change across the global tea market

  14. The benefits to you • Designed for and operated by the Tea trade • Monitoring is FREE to Producers • Demonstrate operating standards • Potential to differentiate from competitors • Helps establish & secure business with key Buyers • All producers measured equally • Access to training and assistance

  15. Ethical Tea Partnership Joseph Wagurah Regional Manager- East Africa C/o Kenya Gatsby Trust First Ngong Avenue ACK Gardens House- 6th Floor Wing D Direct line +254 20 2727531 +254 20 2720711/703 Mobile: +254 723 063737 joseph.wagurah@ethicalteapartnership.org www.ethicalteapartnership.org

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