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Digital marketing course at PromozSEO.com Kolkata, India

PromozSEO Web Marketing Academy's Digital Marketing Course complete syllabus.<br><br>Visit here - https://www.promozseo.com/kolkata-courses/digital-marketing-training-kolkata/

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Digital marketing course at PromozSEO.com Kolkata, India

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  1. Digital Marketing Course Content CHAPTER #1 ------------------- Advanced Search Engine Optimization (SEO) # Module 1 Introduction to SEO +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   What is SEO. How Do Search Engines work.    Content updating. Content creation. Onpage SEO and Offpage SEO.    Ethical SEO and Unethical SEO (White-hat & Black-hat). Search Engine Results Page (SERP). SERP set elements. # Module 2 Keyword Analysis   Types of SEO keywords. Long-tail keywords, local keywords, global keywords, informational keywords, transactional keywords, navigational keywords.

  2. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Old Vs. modern keyword analysis. Keyword analysis tools.    Google AdWords Keyword Planner. LSI keyword analysis. Keywords’ profitability metrics.    Keywords’ organic competition metrics. Keyword Efficiency Index (KEI). Keyword data analysis and selection.  Decision making. # Module 3 Onpage Optimization    Types of Links. Understanding Onpage SEO factors. Optimization of page title, Meta description, headers, content and image. # Module 4 Advanced Onpage SEO  Types of pages on a website.    URL optimization. Inner link optimization. Outbound link optimization.    Meta viewport, geo tags optimization. Keyword density. Keyword density calculation technique.

  3. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Onpage over optimization and way to recover. Content quality, authenticity and freshness.  Content formatting techniques. # Module 5 Landing page optimization   Types of landing pages. Landing page elements.    Landing page Call to Action. Call to Action placement and optimization. Visitors’ behaviors analysis.  Visitors’ psychology optimization. # Module 6 Structured Data implementation   Introduction to Structured Data. Types of Structured Data.    Use of Structured Data. How Search Engines use Structured Data. Structured Data codes.   Structured Data tools. Structured Data testing.

  4. # Module 7 Competition Analysis +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Types of competition.   Competition analysis tools. Competition analysis techniques.  Competition data analysis.  Competition analysis decision. # Module 8 Offpage Link Building   What is link building. Types of back-links.    Ethical link building and unethical link building. Modern link building techniques. Nofollow & dofollow links.   Page Rank. Google operator search. # Module 9 Advanced Inbound Link Building  Backlink metrics.

  5. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Backlink quality analysis tools. Blog link building techniques.    Web 2.0 link building techniques. Local business listing link building techniques. PowerPoint link building techniques.    Video link building techniques. Document link building techniques. PR link building techniques.  Social bookmark link building techniques.   Web directory link building techniques. Classified link building techniques.  Backlink penalties. # Module 10 Website Speed Optimization   Website speed optimization factors. Site speed optimization techniques.    Site speed optimization tools. GZip compression setting and code. Browser caching plugin, setting and code.   Website speed analysis. Google Speed Test tool. # Module 11 Technical Search Engine Optimization  Cannibalization error.

  6. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Cannibalization error correction. Domain canonicalization.    Canonical URL. Alternate tag. AMPHTML tag.   HREFLANG tag. Meta robots tag. # Module 12 Advanced Onsite Technical SEO  Sitemap file creation.    RSS file creation. Robots.txt file creation and its use. HtAccess file creation and its use.    Redirection types. Redirection of links. URL rewriting techniques.    Custom error page. https://www.promozseo.com Website cloaking, effects and correction.  CPanel and FTP account handling. # Module 13 Conversion Rate Optimization (CRO)   CRO and website layout, design and usability. CRO parameters.

  7. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Conversion Rate Optimization factors and techniques. # Module 14 Ecommerce Search Engine Optimization  Difference between landing page and category page optimization.    eCommerce site’s layout optimization. eCommerce Call to Action optimization. eCommerce conversion rate optimization. # Module 15 Search Engine Algorithms    Google Panda algorithm update. Google Penguin algorithm update. Hummingbird algorithm update.    Pigeon algorithm update. Doorway algorithm update. EMD algorithm update. # Module 16 Backlink Audit

  8. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com    Backlink analysis. Backlink quality parameters. Backlink analysis data and tools.   Backlink analysis techniques. Backlink disavow process. # Module 17 Site Recovery  Website recovery from Google Panda.    Website recovery from Google Penguin. Website recovery from Google Hummingbird algorithm. https://www.promozseo.com  Website recovery from Doorway Page algorithm. CHAPTER #2 ------------------- Complete Search Engine Marketing (SEM) # Module 18 Introduction to SEM PPC   What is Search Engine Marketing. How SEM works.

  9. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   SEM techniques. SEM tools.  What is PPC. # Module 19 SEM Keyword Analysis   Paid keyword research techniques. Types of keywords.    Broad-Match keywords. Broad-Match Modifier keywords. Exact Match keywords.    Phrase Match keywords. Negative keywords. Keyword competition analysis.    Keyword profitability analysis. Keyword CPC analysis. Keyword selection. # Module 20 AdWords Campaign Creation    What is AdWords campaign. Types of campaigns. Campaigns networks.    Location targeting techniques including near-by targeting. Location excluding techniques. Language targeting.

  10. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Bidding strategy. Manual CPC.    AdWords optimized CPC. Standard delivery methods. Accelerated delivery methods. # Module 21 Ad Extensions    What is ad extensions. Types of ad extensions. https://www.promozseo.com    Location ad extension. Sitelinks ad extension. Call ad extension.    App ad extension. Reviews ad extension. Callouts ad extension.  Structured snippets ad extension. # Module 22 Advanced Full Feature AdWords Campaign Settings   Ad extensions optimization. Ad scheduling techniques.  Ad delivery and ad rotation techniques.

  11. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Dynamic search ads. Campaign URL options. # Module 23 Types of ads    Text based ads. Dynamic search ads. Mobile app engagement.  Call only ad. # Module 24 Ad Groups and Ad Copy   Ad copy writing best practises. Campaign URL builder.    Final URL. Mobile URL. Headline 1, Headline 2, Headline 3 ad copy writing. # Module 25 Keyword Selection

  12. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Broad-Match keywords use. Broad-Match Modifier keywords use.    Exact Match keywords use. Phrase Match keywords use. Negative keywords use.  Keyword overlapping. # Module 26 Optimizing Maximum Cost Per Click   Max CPC optimization. Default bid. # Module 27 Advanced Settings   Ad Group URL. Tracking Template Custom Parameters. # Module 28 Google AdWords Display Network Marketing

  13. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   What is AdWords display network. Types of display networks.    Marketing objectives. No marketing objectives. Build awareness ads.   Influence consideration ads. Drive action ads. # Module 29 Ad Delivery  Optimize for clicks.    Conversion optimization. https://www.promozseo.com Even ad rotation.  Indefinite ad rotation. # Module 30 Frequency Capping  Frequency capping techniques. # Module 31 Additional Settings

  14. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com    Dynamic ad settings. Device targeting. Location targeting. # Module 32 Targeting Ads    Demographics based targeting. Interest based targeting. Optimization of targeting. # Module 33 Image Types    Image dimensions. Image quality optimization. Copyright free image sources.   https://www.promozseo.com Copyright free image search tools & techniques. # Module 34 AdWords Reporting and Data Analysis

  15. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com    AdWords reporting tool. AdWords reporting filters. AdWords reporting factors.    AdWords reporting table. AdWords report formats. AdWords data analysis. CHAPTER #3 ------------------- Modern Social Media Optimization (SMO) # Module 35 Introduction to Social Media Optimization and Management    What is social signal. How to grow social signal. Social hash tags (#).    Social mentions. Social links. Social plugins and website extensions.    https://www.promozseo.com Social button integration tools. Social button integration.

  16. # Module 36 Facebook Optimization & Account Management +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Facebook company page.    Types of company pages. Facebook business page creation. Optimizing Facebook posts & events.    Types of Facebook groups. Using Facebook groups. Facebook post best practises. # Module 37 Google Plus Optimization and Account Management    Google Plus profile settings. Google Plus company page creation. Google Plus posts and events.   Google Plus Community. Google Plus post best practises. # Module 38

  17. Twitter Optimization and Account Management +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Twitter account settings.   Twitter list. Twitter and tweet best practises. # Module 39 Linkedin Optimization and Account Management  Linkedin profile creation and optimization.    Linkedin company page creation and optimization. Linkedin groups. Linkedin best practises. # Module 40 Pinterest Optimization and Account Management    Pinterest account settings. Pinterest company page. Validating Pinterest company page.

  18. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Pinterest image policies. Pinterest best practises. CHAPTER #4 ------------------- Social Media Marketing (SMM) # Module 41 Introduction to Social Media Marketing  What is SMM.   How does SMM work. What is interest based marketing. # Module 42 Facebook Ad Campaign  Campaign objective.    Types of campaign objective. Awareness campaign. Consideration campaign.    https://www.promozseo.com Conversion campaign. Brand awareness campaign.  Traffic campaign.

  19. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Lead generation campaign. Conversions campaign. # Module 43 Facebook Ad Set Audience Targeting    Location targeting. Location excluding technique and importance. Age group targeting.    Gender targeting. Language targeting. Connections. # Module 44 Facebook Detailed Targeting    Demographics based targeting. Interests based targeting. Behaviors based targeting. # Module 45 Ad Placements

  20. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com    Automatic ad placements. Custom ad placements. Facebook feed ads.    Instant articles ads. In-stream video ads. Right column ads.  Instagram ads. # Module 46 Device targeting and Category Exclusion    Phone operating system (Android, iOS) targeting. Interest or target overlapping. Excluding category. # Module 47 Device targeting and Category Exclusion    Budget types. Daily budget. Lifetime budget.

  21. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Scheduling ads. Ad delivery optimization.  Bid amount optimization. # Module 48 Ad Formats   Carousel ads. Single image ads.    Single video ads. Slideshow ads. Canvas ads. # Module 49 Facebook Ad Image    Facebook ad image policy and guidelines. Facebook ad image dimensions. https://www.promozseo.com  Facebook ad image optimization. # Module 50 Facebook Ad Copy

  22. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com    Ad copy headline optimization. Ad copy description optimization. Ad copy destination URL optimization.  Call to action button optimization. # Module 51 Facebook Ad Tracking and Reporting   Facebook ad pixel. Ad pixel integration and tracking.   Data analysis and ad optimization. Facebook insights. CHAPTER #5 ------------------- Local Optimization # Module 52 Google My Business Tool  Business registration on Google My Business tool.   Completing the profile and meeting 100% point. Building local NAP (Name, Address & Phone number) citation.

  23. CHAPTER #6 ------------------- Web Analytics # Module 53 Google Webmaster tool or Google Search Console +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Google Search Console integration.    Website crawl error analysis. Site indexing report analysis. Website search engine traffic (keywords, impression, clicks, CTR and position) analysis.    https://www.promozseo.com Website backlink data analysis. Site improvement data analysis. # Module 54 Google Analytics   Google Analytics integration. Understanding session data, user data, page view data, pages per session data, average session duration data, bounce rate data and percentage of new session data. https://www.promozseo.com    Country based traffic analysis. City based traffic analysis. Channel based traffic analysis.

  24. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Analytics goal creation. Analytics event creation.  Internet marketing report creation. CHAPTER #7 ------------------- Content Marketing # Module 55 Content Marketing   Web content types. Content marketing channels.    Content planning and raw data collection. Content data analysis tools. Content marketing tools and platforms.   Content marketing techniques. Content marketing data analysis. CHAPTER #8 ------------------- Personal and Business Blogging # Module 56 Digital Marketing and Blogging

  25. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com   Blogging platforms. WordPress blog content optimization.    Blogging calendar. Blog promotion tools. Blog aggregating sites. CHAPTER #9 ------------------- Influencer Marketing # Module 57 Influencer Marketing    Marketing outreach. Skyscraper Technique. Measuring reach of an influencer.    Influencer marketing tools. https://www.promozseo.com Influencer marketing rules and best practises. CHAPTER #10 ------------------- Email Marketing # Module 58

  26. Email Marketing +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Email marketing tools.    Mailchimp email campaign builder. Open rate and click optimization. Email marketing best practises. CHAPTER #11 ------------------- Affiliate Marketing # Module 59 Affiliate Marketing    Affiliate marketing tools. Affiliate marketing platforms. Cost per Action (CPA) optimization.    Affiliate networks. Selecting right product. Types of affiliate marketing. CHAPTER #12 -------------------

  27. Online Reputation Management (ORM) # Module 60 Online Reputation Management and Digital Marketing +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  What is online reputation management.    Online reviews. Influence customers to review. Negative review management techniques.  ORM best practises. CHAPTER #13 ------------------- Machine Learning, Artificial Intelligence and Marketing Automation # Module 61 Machine Learning, AI and Marketing Automation

  28. +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com    Marketing automation tools. Social media automation tools. How AI & Machine Learning is impacting SEO.   https://www.promozseo.com Automation best use and practises. CHAPTER #14 ------------------- Digital Marketing Tools # Module 62 Digital Marketing Tools  Google AdWords Keyword Planner tool.    Google Search Console tool. Google Analytics tool. Yoast WordPress optimization tool.    Google Website Speed Test tool. Google My Business tool. Moz Open Site Explorer tool.    SEO Profiler. WooRank tool. Raven tool.    Mailchimp. Hootsuite tool. AddThis tool.

  29. CHAPTER #15 ------------------- Digital Marketing Audits # Module 63 Marketing and Website Audit +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Types of audits.   Marketing audit tools. Marketing audit template and reports. CHAPTER #16 ------------------- Digital Marketing ROI # Module 64 Digital Marketing Return on Investment (ROI)  Digital Marketing KPIs.   Digital marketing ROI analysis and calculation. Digital marketing ROI report generation.

  30. CHAPTER #17 ------------------- Digital Marketing Reports # Module 65 Digital Marketing Reporting +91-727-858-1909, +91-980-445-7170 www.promozseo.com - info@promozseo.com  Types of digital marketing reports.    Types of filters. Report customization. Different report templates.  Report generation tools.

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