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Introduction to email marketing, how it works, what benefits to use this tools.

Step by step describes by pscholabs about email marketing, how it works, what benefits to use this, and what metrics are required to track. Pscholabs is one of the best leading digital marketing agencies that provide digital marketing services including social media marketing, paid marketing, email marketing, organic marketing, mobile marketing, web development, SEO, SEM & many more.<br>

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Introduction to email marketing, how it works, what benefits to use this tools.

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  1. Introduction to email marketing

  2. What is e-mail marketing ? Email marketing is a powerful form of direct marketing. By using email to advertise your company's products or services, you can generate leads and increase brand recognition. You can also create connections with customers by keeping them informed about new goods or offers. Email can be used for both sales and customer service purposes.

  3. The importance of email marketing In first time, email marketing initiatives may be more tailored than social media advertising. Next, prices are significantly cheaper than for other channels, especially when considering email marketing's reach and conversion rate. Finally, email marketing is so effective and profitable because it provides you with direct, unique access to your audience's inboxes. Today, e-mail marketing helps every business to generate leads and sales by automation.

  4. What are the advantages of email marketing? • You may convert leads into permanent email subscribers, allowing you to remarket to them via email (abandon cart & customize discount coupons for sales) and maximize your ROI. • You can customized own email list as per metrics. • You can increase traffic in your website which helps to improve SEO. • It helps to create strong relationships between company and customer because customer will connect directly with company.

  5. Metrics of email marketing • Click rate – It is the percentage of persons who open an email and click on a link or image within it. • Open or view rate - The percentage rate at which emails are opened is measured by the open rate. • Delivery rate - As a result, your delivery rate is calculated as a percentage of the total number of emails sent divided by the total number of emails delivered.

  6. Metrics of email marketing • Bounce rate - The percentage of email addresses to which your campaign was not sent is known as your bounce rate. • Unique click through rate - When a subscriber clicks on a campaign for the first time, it is counted as a unique click. It doesn't matter if you click the link several times.

  7. Do you want email marketing or digital marketing services ? Psycholabs, as one of the leading digital marketing agency, can assist you in creating professional looking emails in minutes. Small and medium businesses in India and overseas can use this technology to communicate with their consumers in the most efficient, convenient, and automated way possible. Psycholabs offers SEO, social media marketing, paid marketing, email marketing solutions, from email design and campaign reports to contact list management, email delivery, marketing automation, and SMS marketing.

  8. You can visit us for more details Email : info.psycholabs@gmail.com Website : psycholabs.in

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