Digital Marketing Services Company | Digital Marketing Agency

2. Digital Marketing overview • What Is Digital marketing? • Why people going online? • Benefits of digital marketing. • What does digital marketing consist of? • Search engine optimization(SEO) • Pay per click(PPC) • Social media marketing(SMM) • Digital marketing measurement

3. What is digital Marketing The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketingextends beyond internet marketing to include channels that do not require the use of the internet.

4. Why people going online? • For information on a new product, services or location. • If they have a question. • If they are looking for help. • If they want more information on certain or organization. 1. Meeting attendants 2. Business contacts 3.General information 4.New employees Etc. • This is alsoincludes small businesses that wants to trade online and make a name for themselves on web. • The web is crowded with information. If you have a website can these people reach you that are searching the web for answers?

5. Benefits of digital marketing • Puts the consumer in control • Provide convenience • Increases satisfaction • Drives brand loyalty • Cost effective • It is measurable • Provides targeted results • Builds your brand • Reduces the cost of sales

6. What does digital marketing consist of? • Web design (user experience) • Search engine optimization(SEO) • Email marketing • Display advertising(banner ads) • Content marketing • Content Management • Sales Enablement • Analytics

7. Search engine optimization(SEO) It is a process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique. Going through the search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results for information that pertains to the site's offerings.

8. Advantages of SEO • Your will be found • Improve your competitive edge • Cost effective • Definite increase in traffic • 60% of clicks go to first result • Global reach • Higher sales(ROI) • Increase visibility • Better conversion(sales) •  SEO builds trust and credibility • SEO makes your customers more informed

9. Pay per click(PPC) Pay per click is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. Pay per click is also called cost per click, is an internet advertising model, in which Advertisers pay the publisher when the ad is clicked. Pay-per-click marketing is a way of using search engine advertising to generate clicks for your website, rather than “earning” those clicks organically.

10. Social media marketing(SMM)

11. Digital marketing measurement Calculations ROI(Return of investment)=[(pay-investment/investment)]*100 Many tools and system are available to calculate your ROI and measure the effectiveness of your digital marketing campaign ROI tools • Google analytics • Google webmaster tools • Basic Google search • Google adwords • Social media monitoring tools