1 / 34

The Windows Store and Certification Process

The Windows Store and Certification Process. Peter Dwersteg peterdw@microsoft.com @ PeterDwersteg Technical Evangelist Microsoft Corporation. We are reimagining a partnership. The store. Best economics. Transparent terms. Designed for Discovery. Unprecedented reach.

purity
Télécharger la présentation

The Windows Store and Certification Process

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Windows Store and Certification Process Peter Dwersteg peterdw@microsoft.com @PeterDwersteg Technical Evangelist Microsoft Corporation

  2. We are reimagining a partnership

  3. The store Best economics Transparent terms Designed for Discovery Unprecedented reach Flexible business models Developers control pricing Up to 80% revenue share Key documents published WACK, track progress, actionable feedback Windows Store app, displayed on Start Spotlight, Recommend, Browse/Filter, Search IE10 & Deep links Global reach: 200+ markets, 100+ languages Enterprise distribution Free, paid, in-app, trials 3rd party in-app and advertising support

  4. Discovery

  5. demo Store & discovery

  6. Reach

  7. Unprecedented Reach Store & Apps in: Buy from: Local pricing & settlement: • 100+ • languages 200+ markets 70+ markets ( including top 40 by GDP)

  8. Economics

  9. Revenue Sharing • 70% • for new apps • 80% • once your app makes $25,000 Starts at Jumps to

  10. Revenue Sharing.. To generate $1 million in profits Price point: $4.99 ~250,000 sales ~0.4% of Windows 8 customers

  11. Pricing • You control the pricing of your app • Prices from $1.49 to $999.99

  12. Business Models

  13. Flexibility of options Use Your Existing Commerce Ad Supported One time Purchase Purchases over time Existing relationship Subscriptions Consumable purchases Use our ad system Bring your own Time limited trials Feature differentiated trials Persistent purchases Expiring purchases

  14. In-app Payments on Windows 8 Globally, 1.3 billion credit cards, 4.7 billion mobile phones Mobile payment conversion up to 10x better than credit cards Fortumo provides payments in 73 countries through 300 operators Windows 8 payments are commission-free for first 6 months http://fortumo.com/windows8

  15. Trials Matter • 70x • 10% • 7x downloads conversion revenue Windows Phone Developer blog, March 2011

  16. Time-based trials /* No code*/

  17. Simulating licensing & product options CurrentAppSimulator.ReloadSimulatorAsync(file);

  18. demo Trial Conversion

  19. In-App Purhase varlicenseInformation= CurrentApp.LicenseInformation; varproductLicense = licenseInformation.ProductLicenses["product1"]; if(!productLicense.IsActive && licenseInformation.IsActive) { try { awaitCurrentAppSimulator.RequestProductPurchaseAsync("product1“, false); // No exception: enable product1 } catch(Exception) { //product 1 was not purchased } }

  20. demo In-App purchase

  21. Advertisment Choices Microsoft Advertisement Your own

  22. Why Microsoft Advertising? • 1 • Attractive revenue sharePremium Advertiser demandGet paid in your local currency • Rich reporting • 2 • Variety of immersive Ad formats Targeted and relevant ads • Ads keep user within the app • Safe and secure ads • 3 • Simple API for integrating SDK Support for HTML/XAML • Easy onboarding of Ads in apps • Ad SDK available today Monetize Your App Monetize Your App Keep Users Engaged Quickly Enable Ads www.windowsadvertising.com

  23. Add advertising to Windows 8 Apps 1 Download Ad SDK Add few lines of code to add Ads Support for HTML/XAML • 2 • Sign in to PubCenter • Register your app at PubCenter • Generate App ID and Ad Unit IDs • 3 • Set Ad Unit/App IDs in your App • Submit Ad-enabled App to Store • Track your success at PubCenter Publish App to Store Download Ad SDK Activate Live Ads www.windowsadvertising.com

  24. demo Ad SDK

  25. Transparent Terms

  26. demo Certification

  27. Transparent terms • Organized around a few, simple principles • Concise and clear • No carve-outs for app categories

  28. Opportunity

  29. Opportunity 690M 345M 196M 32M Windows 7 Android iOS Mac As of March 2012, IDC

  30. The Most Significant Developer Opportunity. Ever.

More Related