Collage

1. GENRE CONVENTIONS Usually Performance or Narrative based Black & White/Grey Scale/Sepia adds sensual tone to the imagery in the video Collage Editing used include fades, quick cuts in between scenes Amy Woodward

2. Women Usually wearing limited clothing The target audience responds to this, attract the male gaze onto the women Often occurs in male artists music videos Sexually provoking dancing & routines Used as voyeurs in the majority of videos Used to add appeal to the music video

3. Money, BLING, Cars Reference to wealth or money is very common It tends to be rappers that have strong reference to money in their music videos This is a way of artists showing their power, money can also be shown through their possessions such as BLING & cars Use of ‘fast & flash’ cars make them look good to the target audience Most popular artists are wealthy & successful Male artists tend to use this as part of their image

4. Men Amount of jewelry worn is considerably lower than that of hip-hop videos Wearing fashionable trendy clothing Usually featured with their shirt off, topless appeals to glaze Male artists tend to use blingas part of their image