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Successful Events Tips Presenters: Kim Sciallo UCNB’97 & Lauren Lew UCNB’06

Alumni Leaders Conference October 22 & 23, 2010. Successful Events Tips Presenters: Kim Sciallo UCNB’97 & Lauren Lew UCNB’06 Alumni Organization: University College Rutgers - New Brunswick Alumni Association. Objectives. Alumni Leaders Conference October 22 & 23, 2010.

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Successful Events Tips Presenters: Kim Sciallo UCNB’97 & Lauren Lew UCNB’06

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  1. Alumni Leaders Conference October 22 & 23, 2010 Successful Events Tips Presenters: Kim Sciallo UCNB’97 & Lauren Lew UCNB’06 Alumni Organization: University College Rutgers - New Brunswick Alumni Association

  2. Objectives Alumni Leaders Conference October 22 & 23, 2010 • The Old Approach • A New Approach • Metrics • Additional Tips and Lessons Learned • Summary

  3. Alumni Leaders Conference October 22 & 23, 2010 The Old Approach • Stand-alone Alumni Association • Narrow Demographic • Subsidized Pricing • Postal Mail Advertising

  4. A New Approach Alumni Leaders Conference October 22 & 23, 2010 • Broad appeal • Entertaining • Educational

  5. Alumni Leaders Conference October 22 & 23, 2010 GRAPE JAM Wine tasting & jazz

  6. Alumni Leaders Conference October 22 & 23, 2010 BREAKFAST & BLOOMS Breakfast, speaker & plant auction

  7. Alumni Leaders Conference October 22 & 23, 2010 GROUNDS FOR SCUPLTURE Docent tour, lunch & artist work space visit

  8. A New Approach – cont’d Alumni Leaders Conference October 22 & 23, 2010 • Price/Value • Free Venues • Low Cost / No Cost Speakers • Group Rates / Negotiations • Give-a-ways • Advertise • Avoid Snail Mail • Leverage Monthly E-mail Blasts • Website/Social Networking Sites • E-mail Distribution List • Collect Feedback

  9. Alumni Leaders Conference October 22 & 23, 2010 Metrics • Prices: $20 - $50 per person • Attendance: 25 – 45 people • E-mail blast message open rate: 15% of 5700 messages

  10. Alumni Leaders Conference October 22 & 23, 2010 Additional Tips & Lessons Learned • Minimize last minute cancellations • Self supporting events • Collaborate with other Charter groups • Enlist Volunteers

  11. Alumni Leaders Conference October 22 & 23, 2010 Summary • Increase Attendance • Reduce Costs for Attendees & Organization • Use Technology to Get Your Message Out There

  12. Alumni Leaders Conference October 22 & 23, 2010 Thank you! Questions? Contact … Kim Sciallo UCNB’97 - Kim.Sciallo@verizon.net Lauren Lew UCNB’06 - LaurenMLew@gmail.com

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