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DWS qipoqo

Pitch deck qipoqo for Dublin Web Summit (internal use only, please do not share publically)

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DWS qipoqo

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  1. - the smart way to getstuffdone! Céline Schmahl & Saskia Sefranek Berlin, September2012

  2. Problem & Solution ? Problem My bike’s got a flat tire. I can’t fix that. Multitude of things we have to do but are not good at and don’t enjoy. ! Use qipoqo to get it done for free! Do what you enjoy in exchange, for example dog-sitting. Solution • qipoqo is an online community for service exchange with 2 options: • Based on virtual points, members can swap what they need for what they can offer. • Members can buy/sell points

  3. How it works 1/2 private request User Profiles search optional: post publicly apply directly Public Requests Ben offers help Lisa needs help search complete task points are transferred

  4. How it works 2/2 points points task money commission

  5. Demo of functionalities Trustworthy users Web app in beta Ask for help Offer help

  6. Market trends • Collaborative consumption (zipcar, airbnb,…) • Neighborhood / hyper local connections • Online to offline

  7. Addressable market Germany Early stage entrepreneurs Students Moms Tot. pop. 2.38 M 1.6 M 8.1 M urban & internet-affine 1.59 M 0.64 M 1.62 M Tot. addressable market [#] 3.85 M Monthly budget € 1.222 M € 960 M € 3.636 M …for outsourcing tasks € 24 M € 48 M € 255 M Tot. addressable market monthly [€] € 327 M

  8. Monetization Commission fee Users can buy and sell points amongst each other  Fee on each transaction money vs points Urgent requests Users can pay to have their public request show up on top of search results 62.5 M online classifieds Subscription Heavy users can pay a subscription fee for unlimited posting Targeted advertising Targeted ads displayed in both profile and public request searches  CPC

  9. Go-to-market Roll-out Test: Berlin 2nd city 3rd city GERMANY National INTERNATIONAL International test market International roll-out by country Critical mass: # of users & activity • Pull effect • Groups & partnerships • Email updates & notifications • Gamification • Viral growth

  10. Key competitors TaskRabbit Zaarly Money based Ebay MyHammer Milkly Gigalo Fiverr Hybrid Swap Exchange-Me Bambali Germany Internationally

  11. qipoqo vs. current solutions Friends Local barter Paid solutions • Limited availability • Limited skill set • Limited community • Direct Exchange • Focused task range • Costs money qipoqo • Wide reach and audience • Range of tasks and skills • Flexible exchange: points or money Barriers to entry: gamification, virality, network effects, partnerships, lock-in through points

  12. Founding team Saskia Sefranek Céline Schmahl • Studies: • BA Int. Management (Sankt Gallen) • MSc Entrepreneurship (ESADE) & Int. Management (CEMS) • Achievements: • 2 major student events (Challenge the Best & TEDxEsade) • Experience: • Consulting • Startup (Gourmeo) • Studies: • MSc Marketing (Sciences Po) • MSc Entrepreneurship (ESADE) • Achievements: • Entrep. network (E3 Union) • Speaker & pitch event (SVc2Bcn) • Experience: • Marketing/Media (Ferrero France) • Family business

  13. Where we stand Validation Product Development Customer interviews Usability testing Beta development Beta Launch t Sept. 2012

  14. - the smart way to getstuffdone!

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