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Natasha Silva Senior Educator Artis Royal Zoo, Amsterdam What is Natura 2000, aims & problems

Natasha Silva Senior Educator Artis Royal Zoo, Amsterdam What is Natura 2000, aims & problems What is Artis, aims, impression, network Natura 2000 and zoos > Europe Naturally Europe Naturally, aims, target-groups, resources, phases. Europe Naturally. Pilot project

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Natasha Silva Senior Educator Artis Royal Zoo, Amsterdam What is Natura 2000, aims & problems

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  1. Natasha Silva • Senior Educator • Artis Royal Zoo, Amsterdam • What is Natura 2000,aims & problems • What is Artis, aims, impression, network • Natura 2000 and zoos > Europe Naturally • Europe Naturally, aims, target-groups, resources, phases

  2. Europe Naturally • Pilot project • Artis Zoo & Dutch Ministry of Agriculture, Nature and Food Quality • Raising Awareness • Start in the Netherlands • Later Europe • Natura 2000 objectives • Engage EU citizens > broad and varied zoo public

  3. What is Natura 2000? • Centrepiece of European nature & biodiversity policy • European network of nature protection areas • Privately owned land, sustainably managed • All European Member States • Original Dutch initiative

  4. What are the aims of Natura 2000? • Maintenance & recovery of biodiversity • Survival of species & habitats

  5. Natura 2000 problems • Complex subject • Communications problems • Considerable negative publicity • Little positive public awareness about project • Information provision to citizens

  6. What is Artis, Royal Zoo Amsterdam? • One of the oldest zoos in the world • 1.2 million visitors annually • In the heart of Amsterdam • High cultural-educational value • Non-profit + recognised charity organisation • Recreation • Nature conversation • Research

  7. Artis, educational zoo • Large & varied public • Education (formal & informal / self-directed) • Complex topics (interconnections / interdependencies) • Attract & inspire • Wonder, appreciation, relevancy

  8. Visitors and Natura 2000 • Visitors are open • Because of context • Information about Natura 2000 • Logical addition • Inform • Discuss actively • Share thoughts • Form an opinion

  9. Artis Zoo’s Network • Increased cooperation • Universities • Organisations;WWF, Ministries, NM, Landscapes; Laag Holland • Commerce, companies, sponsors • NVD, EAZA, WAZA • Breeding programmes • European campaigns • Experience & Learning • Education, marcom, PR, fund-raising

  10. Natura 2000 and zoos • Zoo as a platform • Nature- and environmental education • Breeding- and reintroduction programmes • Concentration of educational resources • Audience of millions • Living creatures • Attractive Ambassadors of the message

  11. Europe Naturally • Zoos attract public • Right competences • Combination of experience and information • Receptive audience • Large network • Intensive European collaboration

  12. Europe Naturally aims • The goals of Natura 2000 • Maintenance and recovery of biodiversity • Survival of species and habitats • Start in Artis Zoo, with support of peer group: • Rotterdam Zoo • Emmen Zoo • Burgers’ Zoo • European roll-out ?!

  13. Europe Naturally • Target groups • Staff of Dutch zoos • Staff of European zoos • Professional educators • Primary and secondary education teachers • Zoo Visitors

  14. Europe Naturally resources • Europe Naturally information pavilion • Dutch specimen habitat • Natura 2000 animal trail • Informational media (digital and print) • Educational media (teaching packages, tours) • Poster give-away • European presentation of the results

  15. Development phase • Refine proposal • Specify target groups • Realisation phase • Determine media and production • Carry out campaign and evaluations • Analyse results • Set up implementation European zoos • Concluding phase • Roll-out in Europe • Zoos, nature-education establishments • Teaching • Commerce

  16. Evaluation by Motivaction • Two-year research • Baseline measurement at start • Monthly surveys • Focus group discussions Key Research Questions • Are zoos suitable places to learn about nature conservation? • Were the applied interpretative and communicative methods considered attractive and inviting? • What did zoo visitors learn about the Natura 2000 initiative?

  17. Research methods • Exit poll • Surveys • Are you familiar with Natura 2000 and/or Europe Naturally? • Initiative is presented and explained • How important do you consider this initiative? • Concluding qualitative focus group discussion

  18. Results: increased awareness • Baseline measurement (unevoked) : 12% familiarity • Final survey (unevoked) : 26% familiarity • Evoked : 54% familiarity • 90% respondents consider the initiative (very) important • Zoo visitors appreciate the initiative and offerings • The zoo is a suitable place for presenting such an initiative

  19. The Future? Relevancy of evaluation Permanent project Further develop programme Collection plan In-situ conservation Incoporate EAZA European Carnivore Campaign Further discuss initiative with Rotterdam Zoo, Emmen Zoo & Burgers’ Zoo European-wide zoo-based awareness campaign www.natuurineuropa.nl / info@natuurineuropa.nl 19

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