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ADVERTISING IN THS

By Ryan Fredriksson 12 th Grade, THS. ADVERTISING IN THS. Can you hear me now?. The Judgment Free Zone. Many of these slogans come second nature to us, but why is that? Effective advertising. Eat Fresh. Just Do It. What Is Advertising?. Marketing a product, idea, or company Displays

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ADVERTISING IN THS

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  1. By Ryan Fredriksson 12th Grade, THS ADVERTISING IN THS

  2. Can you hear me now? The Judgment Free Zone Many of these slogans come second nature to us, but why is that? Effective advertising Eat Fresh Just Do It

  3. What Is Advertising? • Marketing a product, idea, or company • Displays • Multimedia • Everybody has encountered advertising • Advertising in schools has a negative connotation • Together, that can be changed • Positive ads that promote strong values • Ads from respectable companies

  4. Apple Axe Sprint

  5. Advertising Habits • Companies love to target teenagers Why? • They have money to spend • Many teenagers have an impressionable personality • Companies look to build life long customers

  6. THS Proposal

  7. Generate revenue by displaying advertisements in Torrington High School that promote positive messages. GOAL

  8. Revenue For What? • In the classroom: • -New and improved books • -Updated technology • -Supplies • Athletics: • -Uniforms • -Equipment • -Facility upgrades • -Offset staff costs

  9. Revenue For What? • School Building • -Repairs • -Upgrades • Cafeteria • -Lower food prices • -Higher quality food • -Healthier food

  10. Who Is the Target • Students • -Most high school students fall into the prime advertising age groups (12-17 / 18-24) • -THS has a student body number of 1135 • Staff • -THS employs 152.5 people • Visitors

  11. Examples of Who Could Advertise • Gyms • -Planet Fitness, Energy Fitness, Nautilus Plus • Clothing • -Gap, American Eagle, Old Navy • Fragrance • -Axe, Tag, Old Spice • Cell Phone Companies • -AT&T, Verizon, Sprint

  12. Examples of Who Could Advertise • Computer Companies • -Apple, Dell, HP • Hygiene • -Crest, Scope, Listerine • US Military • -Army, Navy, Cost Guard, Marines, National Guard, Air force • Colleges • -Area Community Colleges, State Schools, New England Schools

  13. Examples of Who Could Advertise • Local Businesses • -Advertising in THS could provide an economic boom for local stores • Insurance Companies • -Allstate, State Farm, Geico • -Insurance companies promote safe driving to High School age kids • -State Farm teen driving website: www.betterteendriving.com/

  14. Why Allow Advertisements? • Generate revenue in a tough economy • -Reduce budget cuts dramatically • -Expand the budget • Create a better atmosphere for students and staff • -Vital upgrades to enhance learning • -New technology to enhance teaching • -Promote valuable lessons/behavior through advertisements • Scholarships • -Contributions to scholarship funds

  15. Where Would These Ads be Displayed? • High Traffic Areas • -Stairwells • -Cafeteria • -Hallways • -School Entrance • Sponsored Supplies • -Pencils • -Notebooks • -Computers

  16. Where Would These Ads be Displayed? • Athletic Events • -West Haven High School displays banners at sporting events • -Coca-Cola sponsored a brand new score board for Xavier High School • Publications • -CCSU utilizes advertising through publications • School newspaper • Publications for athletic/academic events

  17. How Would THS Sell Ads? • Advertising agency • Ensure Professional quality work • Able to attract a high number of potential customers

  18. How Much Will Ads Cost to Display? • Protection for Ads • Movie Theater Display Cases (www.displays4sale.com) • -11” X 14” $180.00 • -11” X 17” $195.00 • -13” X 19” $205.00 • -18” X 24” $245.00 • 5 – 9 10% Discount • 10 – 24 15% Discount

  19. Movie Poster Case

  20. How Much Will Ads Cost to Display? • “Insta Frame” (www.bizchair.com) • Removable Sign and Poster System • 11” X 17” $21.98 • 17” X 22” $27.98 • 22” X 28” $39.98

  21. Insta Frame

  22. Ad Placement Inside THS • Stairwells

  23. Ad Placement Inside THS • Stairwells

  24. Ad Placement Inside THS • Hallways

  25. Ad Placement Inside THS • Entrance

  26. Ad Placement Inside THS • Cafeteria

  27. When Could This Start? • Summer of 2010 • with ads ready for start of new school year

  28. Thank you

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