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Menu Engineering

Menu Engineering. O ğuz Benice Bilkent University School of Tourism & Hotel Management. popularity. RUNNERS OR PLOWHORSES. WINNERS OR STARS. Milano ?. % 8.33. profit. $ 3.69. LOSERS OR DOGS. SLEEPERS OR PUZZLES. popularity. RUNNERS OR PLOWHORSES. WINNERS OR STARS. % 10.17.

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Menu Engineering

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  1. Menu Engineering Oğuz BeniceBilkent UniversitySchool of Tourism &Hotel Management

  2. popularity RUNNERS OR PLOWHORSES WINNERS OR STARS Milano ? % 8.33 profit $ 3.69 LOSERS OR DOGS SLEEPERS OR PUZZLES

  3. popularity RUNNERS OR PLOWHORSES WINNERS OR STARS % 10.17 Milano Vegeterian ? % 8.33 profit $ 3.69 $ 4.50 LOSERS OR DOGS SLEEPERS OR PUZZLES

  4. popularity Vegeterian % 12.43 RUNNERS OR PLOWHORSES WINNERS OR STARS % 10.17 Milano % 8.33 profit $ 3.69 $ 4.50 $ 2.40 Roma ? LOSERS OR DOGS SLEEPERS OR PUZZLES

  5. popularity Vegeterian % 12.43 RUNNERS OR PLOWHORSES WINNERS OR STARS % 10.17 Milano % 8.33 profit $ 3.69 $ 4.50 $ 6.00 $ 2.40 % 6.21 Firenze ? Roma LOSERS OR DOGS SLEEPERS OR PUZZLES

  6. popularity Vegeterian % 12.43 WINNERS OR STARS RUNNERS OR PLOWHORSES % 10.17 Milano % 8.33 profit $ 3.69 $ 4.50 $ 6.00 $ 2.80 $ 2.40 Firenze % 4.24 % 6.21 Roma LOSERS OR DOGS SLEEPERS OR PUZZLES

  7. Action Plan MENU ANALYSIS • Winners or Stars (high profit and high popularity): don't touch this item or increase a little bit the price. • Runners or Plowhorses (low profit and high popularity): increase the price or decrease cost (reduce portion size, decrease food quality) except for signature items. • Sleepers or Puzzles (high profit and low popularity): decrease the price, change the name for attractiveness, change the recipe, relocate on the menu or promote this item. • Losers or Dogs (low profit and low popularity): abandon this item, increase the price to make it a sleeper, or reduce the price to make it a runner.

  8. Menu Engineering (20 pts) Graph (10 pts) Action Plan (20 pts)

  9. Menu Engineering (20 pts) Graph (10 pts) Action Plan (20 pts)

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