What is Online Reputation Management (ORM)
Online Reputation Management (ORM) refers to the process of monitoring, managing, and enhancing a brandu2019s reputation on the Internet. It involves keeping a close eye on online discussions and taking necessary actions to control the spread of negative information while promoting positive content about the brand. The primary objective of ORM is to ensure that the publicu2019s perception of the brand remains positive, accurate, and aligned with the brandu2019s vision and values. Why is ORM Important for Brands? ORM holds significant importance for brands due to several key reasons:
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