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Kaari K

Kaari K. By Stephanie Sandoval Thad Sandow Lisa Schaeffer. Background. Researched how to open boutique store, books, previous buying experience Took one year to find location Need for the store in Corvallis Called desired vendors to request merchandise. Merchandise.

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Kaari K

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  1. Kaari K By Stephanie Sandoval Thad Sandow Lisa Schaeffer

  2. Background • Researched how to open boutique store, books, previous buying experience • Took one year to find location • Need for the store in Corvallis • Called desired vendors to request merchandise

  3. Merchandise • Top Brands: Seven Jeans, Citizens of Humanity, Juicy Couture • Limited men’s merchandise • Market Cost x 2.2

  4. Store Location • 128 SW 3rd St. • Corvallis Downtown • Hidden location • Near the riverfront

  5. Target Market • Women ages 20-35 • Women shopping for men • High School girls with or without their mom

  6. S.W.O.T. • Strengths • One-on-one service • Willing to try and meet demand • Trendsetter, keeps up on latest fashions • Variety of fits within brands • Expanding into men’s

  7. S.W.O.T. • Weaknesses • Expensive because of designer labels • Not much foot traffic • Store feels empty • Limited advertising for men • No Website

  8. S.W.O.T. • Opportunities • Website linked to store • Special Events • In-store expansion • Large market to expand • Sororities • College women

  9. S.W.O.T. • Threats • Gk1 • Urban Laundry • Cultured Pearl • Melhaf’s • Zooey’s

  10. Advertising • Relies mostly on word of mouth • Tried many things such as Gazette Times, Barometer, TV, and Radio • Website in progress • Possibly booth in the MU quad • TV clip

  11. Expansion • Small store with in-store expansion • Another store in small town • Looking to expand clothing lines • Celebrities • Magazines • TV • Internet

  12. Bibliography • http://www.mapquest.com/. • Sommer, Kaari. Interview. TV Ad.

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