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Communications Materials Review

Learn why NASA-produced materials are crucial for effective communication strategies. Discover how an electronic system can streamline the review and approval process, enabling efficient organization of communications. Begin with Phase I: Collection and Data Analysis to set a baseline for benchmarking. Phase II involves drafting, evaluation criteria, and electronic feedback for quick approvals. Take the next steps to finalize criteria and communicate the review and approval process for new and existing materials.

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Communications Materials Review

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Presentation Transcript

  1. Communications Materials Review “Help me, help you.” -Jerry McGuire

  2. Why We Are Doing This • NASA-produced material is pivotal to strong communications efforts • Differing messages are ineffective because they “cancel each other out” • Need coordination of messages to accomplish effective strategies

  3. How we can do this • Capitalize on an electronic system to capture and archive materials • Electronic review and approval of materials for a quick turn-around • Access of data enables efficient organization of communications

  4. Phase I.a: Collection • What’s included: NASA-funded, internal and external, all media, all sources • What’s not included: Technical material; internal memos and correspondence; developed through Space Act Agreements “When in doubt, sent it out!”

  5. Phase I.b: Data Analysis • Baseline for Benchmarking • The more data received, the more accurate the analysis, the best strategies • Results will be shared

  6. Phase II: Review and Approval • Drafting process for new and continuing materials • Communicate evaluation criteria • Starts with self-compliance • Electronic feedback of approval within 2 weeks

  7. Next Steps • Inform Agency to send materials, include user guide • Gather comments; make improvements • Finalize criteria and process for review and approval of new and continuing materials • Communicate process, key messages, criteria and start date Then we strap in!

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