1. Continuing Education Retention Analytics Jacob Ensign JMH Consulting, Inc. This presentation (and other con-ed resources) available online at www.jmhconsulting.com/resources

2. Does your team talk about retention?

3. Does your team measure retention?

4. Wait, what’s repeat rate?

5. Origins Difficult measures The metrics Decision support system

6. A Time Before CERA

7. Back in the day

9. Measuring repeat (or retention)

10. Everyone wins with high retention

11. A business case for retention

12. Hypothetical enrollments

13. Slightly better repeat

14. Slightly better revenue

15. A B C

17. Students talk

18. The challenges of retention in continuing education

19. How do you measure it?

20. One size does not fit all

22. Difficult to get numbers about today’s students

23. One bad apple … vs

24. Myriad causes of low retention What do we do about it?

25. Meanwhile, back at the JMH cave… Web analytics Blogs, wikis, online retailers,… Single product sites

26. Introducing the CERAs

27. CERAs Land Exit Bounce

28. Land Exit Bounce

29. Bounce

30. Bounce

31. Bounce

32. Bounce • RR ≥ 100% – BR • Bouncers versus repeaters • BR is easier to compute • Immune to super customers

33. Land Exit Bounce

34. Land

35. Land

36. Land Exit Bounce

37. Exit

38. Exit

39. They work together Land Exit Bounce

40. CERA Archetypes

41. Decision Support System CE’s very first industry-specific DSS

45. Other applications? • Instructors • Programs • Training for jobs • Degree/Cohort certificate • Open houses, info sessions • Shrinking & growing • Even more?

46. Thank you! This presentation (and other con-ed resources) available online at www.jmhconsulting.com/resources