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Continuing Education Retention Analytics

This presentation by Jacob Ensign of JMH Consulting, Inc. explores the critical issue of retention in continuing education. It covers the importance of measuring retention rates, understanding the causes of low retention, and employing effective decision support systems. Learn about the challenges faced, innovative metrics such as CERA (Customer Engagement Retention Analytics), and actionable strategies for improving repeat enrollment and revenue. This resource is vital for any team looking to boost engagement and ensure student success. Access more resources online at www.jmhconsulting.com/resources.

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Continuing Education Retention Analytics

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  1. Continuing Education Retention Analytics Jacob Ensign JMH Consulting, Inc. This presentation (and other con-ed resources) available online at www.jmhconsulting.com/resources

  2. Does your team talk about retention?

  3. Does your team measure retention?

  4. Wait, what’s repeat rate?

  5. Origins Difficult measures The metrics Decision support system

  6. A Time Before CERA

  7. Back in the day

  8. Measuring repeat (or retention)

  9. Everyone wins with high retention

  10. A business case for retention

  11. Hypothetical enrollments

  12. Slightly better repeat

  13. Slightly better revenue

  14. A B C

  15. Students talk

  16. The challenges of retention in continuing education

  17. How do you measure it?

  18. One size does not fit all

  19. Difficult to get numbers about today’s students

  20. One bad apple … vs

  21. Myriad causes of low retention What do we do about it?

  22. Meanwhile, back at the JMH cave… Web analytics Blogs, wikis, online retailers,… Single product sites

  23. Introducing the CERAs

  24. CERAs Land Exit Bounce

  25. Land Exit Bounce

  26. Bounce

  27. Bounce

  28. Bounce

  29. Bounce • RR ≥ 100% – BR • Bouncers versus repeaters • BR is easier to compute • Immune to super customers

  30. Land Exit Bounce

  31. Land

  32. Land

  33. Land Exit Bounce

  34. Exit

  35. Exit

  36. They work together Land Exit Bounce

  37. CERA Archetypes

  38. Decision Support System CE’s very first industry-specific DSS

  39. Other applications? • Instructors • Programs • Training for jobs • Degree/Cohort certificate • Open houses, info sessions • Shrinking & growing • Even more?

  40. Thank you! This presentation (and other con-ed resources) available online at www.jmhconsulting.com/resources

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