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Solve Problems Add Value Our core strategy is to deliver

Company Core Strategy. Solve Problems Add Value Our core strategy is to deliver -to our market-the latest featured products with cutting edges. A product that can solve a problem &/or add value to the overall clinical outcome.

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Solve Problems Add Value Our core strategy is to deliver

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  1. Company Core Strategy Solve Problems Add Value Our core strategy is to deliver -to our market-the latest featured products with cutting edges. A product that can solve a problem &/or add value to the overall clinical outcome. We are committed to our core strategy as well as to our end-users and our business partners.

  2. Company Vision • A High Performance, Energetic Healthcare Supplier with Superior and Sustained Customer Support, dedicated for the introduction of the latest featured medical devices with cutting – edge – technologies. • A device that can solve problems &/or add values for the whole clinical outcome, Utilizing our strong Financial Status and solid business expertise through our excellent staff to skim-off specially-targeted market niches • in the healthcare industry.

  3. Owner, GM Financial manager Human Resources Organization flow chart Business Development manager Logistics manager Sales manager Technical Supports Store keeper Clinical specialists Product specialists

  4. Business Profile CVS Orthopedics & Neuro Projects Management Cardiac Surgery Intv. Medicine Surgery Tenders CVS - OR Interventional Cardiology Vascular Surgery Disposables Medical Equipment Interventional Radiology

  5. New Product Introduction Policy • Target Product : • Product Information Package : • Product Accreditations : • Product References Evaluation : • Current Competitors Evaluation : • Product Manufacturer Evaluation : • Launching Plan : • Demonstrations : • Intra-operative Evaluation : • Feedback Verification : • Decision Making: • It depends actually on: - Customers Actual Needs [ Customer Driven Policy ] • Expected Future Needs & Market Trends • Once the product has proven as a target, we will ask the manufacturer to present a complete information package for our review. • CE, FDA or other country-related accreditations. • A reference list should be submitted for cross reference. • Competitors analysis is a very important step in approving a target product to be integrated to our portfolio. What’s the key FABs of this target product vs. competitors. • Target product manufacturer will be evaluated in respect of communication style, responsiveness, flexibility, seriousness, pricing, product support plans and after sales support proposal. • At the time that all the above mentioned steps has fulfilled, the target product will be supported by Heritage Medical for a swift delivery to the KOLs. • With the first positive signs from our market’s KOLs, Heritage Medical will call the manufacturer for a series of In-house presentations at the main reference centers for demonstrations and clinical workshops. • A further very important step, is to evaluate the target product intra-operatively as a mandatory step to be approved by the end user. • The final step is to achieve end user satisfaction and approval. • The target product now is integrated to our portfolio to enjoy our full support.

  6. Company Contact Addresses Heritage Medical Company is an SFDA approved company in KSA and licensed under license number: 05120057 • Headquarters - Riyadh • King Abdulaziz road • P.O.Box 8142, Riyadh 11482, Saudi Arabia • Tel : +966 1 456-5315 • Fax : +966 1 464-0939 • Email:info@hmcsaudi.com • www.hmcsaudi.com

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