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Understanding Why

Understanding Why. O. After VoIP. Before VoIP. IT TEAM. IT TEAM. It Doesn’t Need To Be This Way. Knowledge is Power. Agenda. A better way to improve productivity Why IP telephony & UC In the Beginning - The unexpected truth Barriers - IP telephony or What?

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Understanding Why

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  1. Understanding Why O After VoIP Before VoIP IT TEAM IT TEAM It Doesn’t Need To Be This Way. Knowledge is Power.

  2. Agenda • A better way to improve productivity • Why IP telephony & UC • In the Beginning - The unexpected truth • Barriers - IP telephony or What? • 1,200 companies -60% underestimated cost. Don’t be next. Find out why? • Which Paradigm are we working from? • 10 Questions that can save you money and stress.

  3. Improving Productivity There Is A Better Way!

  4. Why Migrate to IP Telephony and Unified Communications Cost savings Higher Productivity Improved Service Levels Future technology No more or costly support costs. “The important dividing line will be between those who see VoIP as just a new way to do the same old thing and those who use it to rethink their entire business”

  5. Key Components To Your Success.Migrate To Unified Communications With Confidence Applications: Data, Voice, Unified Communications Return On Investment Gear: Computers, IP Phones, Video, Printers, Cell KNOWLEDGE Investment Network Foundation: Wiring & Switches Allocating More Budget On Application and Training While Ensuring An Optimized Local Area Network For Convergence Focus Optimize For Convergence

  6. How It All Started Great Offering, Challenging Experience. Let’s Packetize Voice and Put On The Data Network? “Voice Is Just Another Application” • Facts: • VoIP started in mid 90’s driven by Data Invention - Vocaltech. • Data Network Manufacturers established standard deployment method for Business.

  7. LAN Topology Option - Separate Networks for Voice and Data Separate Voice and Data switch networks centrally converged. Internet PSTN One Network

  8. Typical Deployment • From the RJ45 wall plug to an IP phone with a computer connected to the back of the IP phone. Internet Existing Voice Infrastructure Not Used One Network One Paths

  9. The Promise “Voice is just another application don’t worry we can offer you Quality of Service”

  10. Video Out Video In Data In Voice Out Voice In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. Data Out Voice and Data Requirements Are Very Different Voice is the Only Highly Sensitive User Requirement. Internet PSTN The Three Second Test? Data Acceptable User Experience User waits three seconds for an email file to open Gateway, router or firewall Voice Unacceptable Experience User can’t understand person on other end for three seconds. Every user impacts other users on LAN IP PBX Additional Users and/or application creating additional demand on network Change Network Switches To Add Bandwidth to handle changing load requirements ensuring voice quality. More Pronounced Voice Quality Issues. IP Phone Potential Voice Quality Issues Threshold Data Packets Time

  11. Challenges of a distributed topology Internet PSTN Every device and user behavior impacts every other user on a distributed data topology

  12. The Experience UC and IP Telephony Applications Compelling But How It’s Offered Creating Challenges!

  13. Customer Barriers – Network Driven

  14. How About You? • Are Your Barriers Similar To Those

  15. Barriers Are Justified “60% of 1,400 companies under estimated LAN readiness Costs.” What do you think the cost per port was? $421 per port.

  16. Quick Facts - Nemertes • Add facts

  17. Industry Paradigm Established • Manufacturers of technology create solutions from a technology out perspective. • At times, this perspective results in not fully appreciating customer requirements to have technology working in the real life situations • Voice on data LANs is one such paradigm.

  18. Customer Paradigm “We can't solve problems by using the same kind of thinking we used when we created them.” Einstein • Customer want UC and IPT value • What required to ensure good user experience? • What Does IP voice really need? • Reduce Risk & Cost while delivering value.

  19. Customer Want IP Telephony AndThey Also Want What They Always Had. Layering Voice on Data • Value of UC and IPT • Lower TCO • Quality of Service • Highly Reliable • Voice Continuity • No Disruption • Easy Management ? ? ? ? ? ?

  20. Questions They Hope You Never Ask. Don’t Ask Don’t Tell

  21. What Does Voice Really Need Amount or Availability?

  22. What does Voice Need? Through-put or bandwidth Default Jitter Buffer Delay Default data rate Packet delay Combined Bandwidth Two Rows Default datagram Size Theoretical Maximum MOS Voice does not need a lot of bandwidth it requires the immediate availability of bandwidth.

  23. Cisco, A Leader in Business Networking.UniPhyer Topology Delivers on Guidelines.. Theoretically sounds simple but practically speaking….

  24. Think About IT? What made TDM Voice so Reliable for my business? Who would you bet on?

  25. 100 Plus Years of ReliabilityTopology Designed for Voice PSTN Point To Point V V

  26. It’s Not Good Enough Any More They want to keep you in the dark. Warning it may cost you big!

  27. Do You Agree? Common Sense = Common Savings Less Stress and Risk +

  28. Does this makes sense to you? No Two LANs Are Alike Size Creates Complexity Unpredictable Traffic Pattern Standard, Ideal Topology For Voice. Same Regardless of Size Predictable & Proven Reliable. VoIP Has Us Using Unpredictable vs. Predictable COMPLEX SIMPLE

  29. What Does It Mean To You? Data network supporting data needs Distributed topology built for near-time delivery Point-to-point ensuring quality of service No data network dependency Repeatable, predictable, scalable

  30. Giving Customers What They Want. Complimenting Voice with Data Layering Voice on Data • Value of UC and IPT • Lower TCO • Quality of Service • Highly Reliable • Voice Continuity • No Disruption • Easy Management ? ! ? ! ? ! ? ! ? ! ? !

  31. Cisco, A Leader in Business Networking.UniPhyer Topology Delivers on Guidelines.. Point to point – no sources of delay No Echo Problems Point to point – Packet Always On Time. No Jitter Problems Point to point – Packet Always In Order. No Packet Loss Voice Quality – Guaranteed!

  32. Separate Networks for Voice and Data Why separate data network vs. using voice infrastructure? Internet PSTN One Network

  33. Innovations Make Things Better TO

  34. Technology Innovation Traditional Data Switch • Limited Reach - 300 ft. • Cabling Requirement - Minimum of 2 pairs • Data Switch Designed for Voice • Extended Reach - 1,200 ft plus. • Only One Pair Required for Ethernet and PoE.

  35. Delivering On Voice Quality.Leverage Proven Infrastructure, Eliminate Risk, Reduce Cost, Optimize User Experience PSTN Point To Point V V Female RJ21 Amphenol To Distribution Block From TDM PBX Single Pair To Each Wall Jack Center Pins RJ11 Cable From Wall Jack To Digital or Analog Phone Old Telephony Today New Telephony Tomorrow Leveraging Proven Voice Infrastructure PSTN/ Internet UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.

  36. Simplicity is the Ultimate Sophistication. Ethernet And Power Over a Single Pair With Over 1,200 ft reach. PSTN PSTN Closets Desk Top Existing Telephony Wiring

  37. Point-to-Point Built For Voice “One Network, Two Paths – No Compromise.” Compliment & Extend Existing Data Network Internet PSTN “The management of our converged network is simple Reggie Alvares VP Operations Central Convergence One Network….Two Paths Data Path Voice Path Data Packets Every user impacts other users on LAN Leveraging proven point-to-point topology Voice Packets Video Out Video In Data In Voice Out Voice In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. PhyAdapter Data Out Ethernet & PoE on single pair with over 1,200 ft. reach. IP Phone Optimizing Your Local Area Network for Voice and Data Convergence. Enabling Other POE IP Devices access points, speakers, cameras, entry devices

  38. No Stress Network Management Internet PSTN One Network Data Path Voice Path Two Paths Every user impacts other users on LAN Video Out Video In Data In Voice Out Voice In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. PhyAdapter Data Out IP Phone Data files may take longer to open Voice QoS assured regardless of data going over threshold Threshold Threshold Data Packets + Plenty of Bandwidth offering Quality of Service regardless of data load or changes Voice Packets Time Time

  39. Future Proof Network? Internet PSTN 10/100 data Switch One Network Data Path Two Paths Every user impacts other users on LAN Convergence Today, But What's Next?

  40. Future Proof Network? Internet PSTN One Network Replace 10/100 data Switch with 10/100 Data Switches with PoE & Qos Data Path Two Paths Every user impacts other users on LAN Convergence Today, But What's Next?

  41. Future Proof Network? Internet PSTN Replace 10/100 Data Switches with PoE & Qos With 1GB data switches with PoE & QoS One Network Data Path Two Paths Every user impacts other users on LAN Replace 10/100 IP Phone with Gig IP Phone. Convergence Today, But What's Next?

  42. Future Proof Network? Internet PSTN Replace 1GB data switches with PoE & QoS With ???? Data Switches with PoE & Qos One Network Data Path Two Paths Every user impacts other users on LAN Replace Gig IP Phone with ?? IP Phone Convergence Today, But What's Next?

  43. Future Proof Network? Internet PSTN One Network Data Path Voice Path Two Paths Every user impacts other users on LAN Need Gigabit PhyAdapter IP Phone Gigabit, 10 Gigabit No Problem, Lower Cost

  44. Future Proof Network Gigabit Phone up to $100 more $5,000 difference

  45. Voice With Data Convergence Better For Customers Voice With Data - New Voice On Data - Old • Higher Total Cost of Ownership • Replace or add new cabling • Disrupt business and data network • Expertiserequired to configure & manage • IT Team Brand Risk • Long deployment cycle • Rip and replace solution • Voice outages issues • ComplicatedUPS strategy • Complex configuration required to create a VLAN for voice QoS. • Voice QoS Through Continual management and monitor networks • . No Two LAN’s Are Alike • No Guarantees • Lower Total Cost of Ownership • Leverage proven infrastructure • Non-disruptivedeployment • Easy plug-and-play deployment • Quick, overnight deployment • Gracefulmigration –IT Brand Protection. • Voice continuity regardless of LAN • SimpleUPS management • Dedicated Physical Path for Voice, no configuration required. • QoS guaranteed regardless of Data loads. • Repeatable, Predictable, Scalable • Guaranteed Pricing, Timing and QoS • Better Return on Investment

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