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Social Games Market in Russia

Social Games Market in Russia. Edgars Strods Head of gaming department, Odnoklassniki.ru. 11 .0 7 .2012. 32 mln daily active users * Best social gaming network ** Offices in Riga, Moscow and Sankt-Petersburg. About Odnoklassniki.ru. Liveinternet.ru Appdata.ru. Numbers Games

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Social Games Market in Russia

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  1. Social Games Market in Russia Edgars Strods Head of gaming department, Odnoklassniki.ru 11.07.2012

  2. 32 mln daily active users * • Best social gaming network ** • Offices in Riga, Moscow and Sankt-Petersburg About Odnoklassniki.ru • Liveinternet.ru • Appdata.ru

  3. Numbers • Games • Future Content

  4. Numbers– Games - Future NUMBERS

  5. Numbers– Games - Future Market value, millions • 2009 – 30$ • 2010 – 70$ • 2011 – 200$ • 2012E – 340$ • http://www.vedomosti.ru/newspaper/article/2009/11/03/217983 • J’Sons and Partners Consulting • Inside Virtual Goods 2009-2011

  6. Numbers– Games - Future Social network audience,monthly • 2009 – 25 mln • 2010 – 37 mln • 2011 – 54 mln • 2012E – 70 mln • TNS • J’son & Partners Consulting

  7. Numbers– Games - Future Installs * In millions http://www.insocialplay.ru

  8. Numbers– Games - Future Users * Daily active users http://www.appdata.ru

  9. Numbers– Games - Future GAMES

  10. More than 200 developers • Most of them – single title company • 10% developers control 90% market Numbers– Games - Future

  11. Genres • All popular genres already in social networks • Tight competition in all categories • Farms still rules • Era ofgambling Numbers– Games - Future

  12. Clones Numbers– Games - Future • Lack of own ideas • Hopes getting rich fast • Failure to follow the trends

  13. Leaders Numbers– Games - Future • Low competition • Top-20 games earning enormous share • Difficult to compete

  14. Not only local Numbers– Games - Future • Everyone except Zynga • Missed opportunity • Global market

  15. Numbers– Games - Future FUTURE

  16. Competition between social networks • Non-gaming applications • Е-commerce • Evolution of advertising • Mobile expansion Numbers– Games - Future

  17. Quality of games • Consolidation of players • PC-games in social Numbers– Games - Future

  18. Thank you! http://ok.ru/edgarhttp://dev.odnoklassniki.ru 12.07.2012

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