1 / 7

The Evolution of Hip Hop DJs: From Subculture to Mainstream

This exploration traces the evolution of DJs within hip hop culture from its inception in the 1970s to the present. Drawing on Dick Hebdige’s concepts of subculture and recuperation, it examines how DJs have transformed from break manipulators to influential cultural figures and beat producers. The text discusses pivotal pioneers such as Kool Herc and Grandmaster Flash, as well as discusses the transition to turntablism and its commodification in the media. It emphasizes the significance of DJs as communicators and the role of competition and technique in cultural advancement.

radwan
Télécharger la présentation

The Evolution of Hip Hop DJs: From Subculture to Mainstream

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DJs and Subcultural Style

  2. Style • Hebdige (1979) • Subcultures=noise? • Recuperation: • 1) commodity form: freezes style • 2) ideological form: exotic...through media • Intentional communication through commodities • Bricolage • Homology

  3. Hip Hop DJs are... • Break manipulators using disks • DJs were first replace by studio musicians who replicated their cutting (“Rapper's Delight”) • Beat producers are an extension of the DJ • Collectors, diggers, archivists, technologists • A challenge to “romantic” authorship • The “back bone” of hip hop • The last element of the culture to be mass commodified, and this is very recent

  4. Pedigrees • Pioneers: 1973 • Herc, Bam, Flash • 2nd Generation: 1976-1982 • Breakout, Baron, Theodore, Jazzy Jay, Afrika Islam, Whiz Kid, DST, Red Alert • 3rd Generation: 1983-1991 • Barry B, Mixmaster Ice, Cheese, Cash Money, Miz, Steve Dee, Jazzy Jeff, Aladdin, Cutmaster Swift, Joe Cooley, Scratch, Tat Money, Jam Master J • “Turntablists”: 1992-2005ish? • ISP, X-Men / Ex-ecutioners, Allies, 5th Platoon, Scratch Perverts, Beat Junkies

  5. Building Subcultural Capital • Collecting records (Kool Herc, objectified) • Diggin' (Bambaataa, embodied) • Technique (Flash, embodied and objectified) • Scratching, Beat Juggling, Mixing, Blending • Musical knowledge (embodied) • Battling; competition as cultural advancement • “Turntablism”

  6. Juice (1992) • Stars Tupac and Omar Epps • Black ganster / hip hop film in Bronx (shot in Harlem) • DJ Q • DJ Battle Scene • DJ Practice / Tape Scene • One of the few filmic depictions of hip hop Djing • Queen Latifah, EPMD, Special Ed, Treach, Fab 5 Freddy,

More Related