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DJs and Subcultural Style

DJs and Subcultural Style. Style. Hebdige (1979) Subcultures=noise? Recuperation: 1) commodity form: freezes style 2) ideological form: exotic...through media Intentional communication through commodities Bricolage Homology. Hip Hop DJs are. Break manipulators using disks

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DJs and Subcultural Style

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  1. DJs and Subcultural Style

  2. Style • Hebdige (1979) • Subcultures=noise? • Recuperation: • 1) commodity form: freezes style • 2) ideological form: exotic...through media • Intentional communication through commodities • Bricolage • Homology

  3. Hip Hop DJs are... • Break manipulators using disks • DJs were first replace by studio musicians who replicated their cutting (“Rapper's Delight”) • Beat producers are an extension of the DJ • Collectors, diggers, archivists, technologists • A challenge to “romantic” authorship • The “back bone” of hip hop • The last element of the culture to be mass commodified, and this is very recent

  4. Pedigrees • Pioneers: 1973 • Herc, Bam, Flash • 2nd Generation: 1976-1982 • Breakout, Baron, Theodore, Jazzy Jay, Afrika Islam, Whiz Kid, DST, Red Alert • 3rd Generation: 1983-1991 • Barry B, Mixmaster Ice, Cheese, Cash Money, Miz, Steve Dee, Jazzy Jeff, Aladdin, Cutmaster Swift, Joe Cooley, Scratch, Tat Money, Jam Master J • “Turntablists”: 1992-2005ish? • ISP, X-Men / Ex-ecutioners, Allies, 5th Platoon, Scratch Perverts, Beat Junkies

  5. Building Subcultural Capital • Collecting records (Kool Herc, objectified) • Diggin' (Bambaataa, embodied) • Technique (Flash, embodied and objectified) • Scratching, Beat Juggling, Mixing, Blending • Musical knowledge (embodied) • Battling; competition as cultural advancement • “Turntablism”

  6. Juice (1992) • Stars Tupac and Omar Epps • Black ganster / hip hop film in Bronx (shot in Harlem) • DJ Q • DJ Battle Scene • DJ Practice / Tape Scene • One of the few filmic depictions of hip hop Djing • Queen Latifah, EPMD, Special Ed, Treach, Fab 5 Freddy,

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