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IDX Implementation Guide: Maximizing Brokerage Listings Online

This guide explains how brokers can effectively use Internet Data eXchange to showcase listings on websites, ensuring success and brand consistency. Learn about the benefits and strategies involved.

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IDX Implementation Guide: Maximizing Brokerage Listings Online

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  1. Internet Data eXchange:Implementation Guide August 24, 2001 Brian Larson - RMLS of Minnesota

  2. Outline • What does IDX look like? • Using the Implementation Guide

  3. What does IDX look like? • Each brokerage can show each other brokerage’s listings on its web site • IF IT’S SUCCESSFUL…each brokerage can show pretty much all of the market’s listings

  4. Example • Site-sponsoring-broker • www.c21Christian.com

  5. Vs. framing aggregator site • The following example is FABRICATED • Personal Touch Realty does not frame (and to our knowledge, never has framed) any aggregator web site

  6. What’s important • Consumer… • sees site-sponsoring-broker as source for ALL listing information • understands which listings belong to the site-sponsoring-broker • experiences no branding confusion • is not guided to site-sponsoring-broker’s competitors (more than necessary)

  7. With IDX… • Brokers have a much better chance to be FIRST in the transaction • Brokers have the “stickiest” sites • Brokers get branding

  8. The implementation guide • Fairly comprehensive • Addresses the policy requirements and your options • Offers alternatives and rationales for adopting them

  9. How to use the IG • Go straight to Appendix A: Checklist (page 25) • Go straight to Appendix B: What IDX looks like (page 28) • Then read the whole thing (if you can stand it!)

  10. Then… • Borrow RMLS of Minnesota’s rules • Modify them as necessary to comply with NAR’s policy • And go…

  11. Stuff not in the guide • Originally, there was a considerable amount of advice that was really just BNL’s opinion • NAR couldn’t publish it as part of an official guide • RMLS will publish a commentary on the guide with the opinion material

  12. RMLS’s materials located at: • www.rmls-mn.com(Click on the Broker Reciprocity tab) • Contact me at:BLarson@NorthstarMLS.com

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