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Navigating the Long Tail: Harnessing the Power of Niche Books in Today's Market

In "Books Beyond the Blockbusters," Chris Anderson explores the vast landscape of niche literature within the Long Tail market, where over 172,000 titles are published annually. Despite the fact that the average book only sells 500 copies a year, more than a third of the market lies in the Long Tail. This presentation discusses innovative strategies for self-publishing, leveraging technology, and DIY marketing to enhance visibility. Discover how to tap into reader communities, utilize free eBooks and audiobooks, and effectively promote your work in this new publishing era.

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Navigating the Long Tail: Harnessing the Power of Niche Books in Today's Market

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  1. Books beyond the blockbusters thelongtail.com Chris Anderson

  2. 172,000 Books/Year

  3. “Commercial books”

  4. Where are they all going?

  5. Almost all books are in the Long Tail

  6. LT is more than a third of the market

  7. The average book sells 500 copies a year

  8. Fewer than 2,000 books/year (1%) will get any marketing budget at all

  9. There has got to be a better way

  10. Technology World Management World Marketing World Economics World

  11. A better way • Self publishing (Lulu, etc) • Free ebooks • Free audiobook downloads for hardcover purchasers? • *cough* Google Book Search *cough* • DIY marketing

  12. DIY Marketing case study April 2004

  13. September 2004

  14. October, 2004

  15. Why do it? • Own meme • Feed meme • Fill dead space between article and book • Tap distributed intelligence/research • Beta test/peer review • Generate book buzz

  16. Own and feed the meme

  17. Concerns • “Giving away the book” • “Peaking too soon” • “Memetic exhaustion” • “Distraction”

  18. First year stats • Posts:  180 (3.5 a week) • Total words written:  120,000 • Average daily traffic: 1,600 visitors (year two: 5k) • RSS subs: 5,000 (year two: 20k) • Technorati rank: ~200

  19. Long Tail marketing • Free ARC to any blogger who wants to review it (the LT of book reviewers!) • Free ARCs as prizes for reader contests • Crowdsourcingcoverlines, cover art, etc.. • Meetups instead of signings • Company speaker series • Asking Nicely™

  20. Blog: thelongtail.com

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