1 / 6

Programmatic Advertising Market

Programmatic Advertising Market, Device (Desktop, Mobile) Ad Formats (Desktop Banners, Desktop Videos, Mobile Banners, Mobile Videos), End Users (Education, Travel, Finance, Retail, Media and Entertainment) - Forecast 2023

rahulwgr123
Télécharger la présentation

Programmatic Advertising Market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Programmatic Advertising Market Forecast 2023 Programmatic Advertising Market Report-Forecast 2023 P a g e | 1 Copyright © 2017 Market Research Future.

  2. Programmatic Advertising Market Forecast 2023 VIEW REPORTS SAMPLE REPORTS P a g e | 2 Copyright © 2017 Market Research Future.

  3. Programmatic Advertising Market Forecast 2023 Summary Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market. Programmatic Advertising Market has been segmented on the basis of device, ad format and end users. The ad formats segment is further bifurcated into desktop banners, mobile banners, desktop videos and mobile videos. Out of which, currently desktop banners segment is generating highest revenue as compared to others. But due to increasing use of mobile phones, banner ads are decreasing, and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR. The global programmatic advertising market is expected to grow at approx. USD 150 Billion by 2023, at 22% of CAGR between 2017 and 2023. P a g e | 3 Copyright © 2017 Market Research Future.

  4. Programmatic Advertising Market Forecast 2023 Major Key Players: The prominent players in programmatic advertising market are – Rubicon Project (U.S.), Adroll (U.S.), Adobe Marketing Cloud (U.S.), DoubleClick (U.S.), Choozle (U.S.), AdReady (U.S.), DataXu (U.S.), Centro, Inc. (U.S.), PulsePoint, Inc. (U.S.) and Outbrain (U.S.) among others. P a g e | 4 Copyright © 2017 Market Research Future.

  5. Programmatic Advertising Market Forecast 2023 Segmentation: Programmatic advertising market can be segmented on the basis of following: By Device •Desktops •Mobiles By Ad Formats •Desktop Banners •Mobile Banners •Desktop Videos •Mobile Videos By End Users •Education •Finance •Media & Entertainment •Retail •Travel P a g e | 5 Copyright © 2017 Market Research Future.

  6. Programmatic Advertising Market Forecast 2023 Regional Analysis: The regional analysis of programmatic advertising market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms. P a g e | 6 Copyright © 2017 Market Research Future.

More Related