Approach to E-Commerce SEO www.mattsdavidson.com Tel. 1-800-353-8867 Tel. 1-914-220-6576 Fax 1-914-372-7860
Online shopping space in New York is very crowded. To stand out, e-commerce optimization needs a different approach for SEO.
Maintain an on-site blog Create fresh content that Google loves. Cultivate dedicated groups of visitors to the site.
No duplicate product descriptions Drags down the ranking of your own products
Don’t Use Same Meta Tags Avoid same title and description. Minimize duplication of keywords.
Optimize Product Pages Place keywords. Allow users to rate and comment. Display social media buttons. Robust product descriptions with keywords. Bloggers, reviewers, critics etc. should find value in linking to your product pages.
Clean URL Structure Human readable forms of URLs. Use keywords
Careful Internal linking As important as external links. Helps in cross-selling.
Build Quality Back links Exchange links with other sites Submit websites to search engines Make RSS available
Social Networking Social Media Presence is a valuable marketing tool Socialize on Facebook, Twitter, Pinterest and YouTube
Up to date Sitemap Divide sitemap into logical groups. Create separate sitemaps for each group. Keep sitemap up to date.
Lack of Product Description Give proper description. Search engines should understand what you are selling. Use ‘alt’ text for product images.
Using Technical Names Use popular keywords and terms to describe. Don’t use technical product descriptions from manufacturers.
Lack of Product Reviews Allow users to give their ratings and feedback Prospective buyers gain confidence
No search facility Allow searches based on name, key terms, and description. Customer would like to access desired product quickly. If they can’t, they will go elsewhere.
For the Best E-Commerce SEO in New York 777 Westchester Avenue, Suite 101 White Plains, N.Y., 10604 www.mattsdavidson.com Call Us At:Tel. 1-800-353-8867 Tel. 1-914-220-6576 Fax 1-914-372-7859