Digital Marketing course from best institute in Mumbai

1. Digital Marketing Course WWW.NETTECHINDIA.COM WWW.NETTECHINDIA.COM MOB : 9870803004/5 MOB : 9870803004/5

2. Introduction  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium  Digital marketing is advertising delivered through digital Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile channels. Channels such as social media, mobile applications, email, web applications, search engines, applications, email, web applications, search engines, websites, or any new digital channel. websites, or any new digital channel.  Digital marketing's development since the 1990s and Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use 2000s has changed the way brands and businesses use technology for marketing. technology for marketing.

3. Types of Digital marketing Here Here are the main types of digital marketing you are the main types of digital marketing you should consider for your business should consider for your business. .  Content Marketing  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Social Media Marketing (SMM)  Pay-Per-Click Advertising (PPC)  Affiliate Marketing  Email Marketing  Instant Messaging Marketing

4. Search Engine Optimization Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine There are three main types of SEO : (1) On page seo : On-page Seo is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. (2) Off page seo : Off-Page Seo refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

5. Social Media Marketing Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Some of the important activities of SMO are as follows: 1) Facebook Marketing 2) Twitter Marketing 3) LinkedIn Marketing 4) Video Marketing

6. Search Engine Marketing Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. Some of the important activities of SMO are as follows: (1) Pay Per click : Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. (2) Goggle Ads : Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

7. Advantages of Digital Marketing  Strategize with The Valuable Data and Analytics.  Improved Conversion Rates.  More Cost Effective Than Traditional Marketing  Higher Revenues.  Content Performance and Lead Generation.  Know All About Your Competitors  Real Time Results Real Time Results Marketing.

8. Disadvantages of Digital marketing  Maintenance costs due to a constantly evolving environment.  Dependability on technology.  Security, privacy issues.  Higher transparency of pricing and increased price competition.  Worldwide competition through globalisation.

9. Thank You NetTech India WWW.NETTECHINDIA.COM MOB:9870803004/9870803005 203, RATNAMANI RATNAMANI BUILDING, DADA BUILDING, DADA PATIL THANE, MAHARASHTRA,400601. THANE, MAHARASHTRA,400601. WWW.NETTECHINDIA.COM MOB:9870803004/9870803005 203, PATIL WADI WADI, ,