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1. DIGITAL MARKETING COURSE MOB :9870803004/5 WWW.NETTECHINDIA.COM

2. INTRODUCTION • Digital marketing is the marketing of goods and services via digital technologies. • For example, the Internet, is a type of digital technology. • There have some other type of digital technology. Such as display advertising, mobile phones, and other digital media. • Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing is important and matters, it is where the attention is.

3. TYPES OF DIGITAL MARKETING Here Here are the main types of digital marketing you are the main types of digital marketing you should consider for your business should consider for your business. . • Search Engine Optimization (SEO) • Search Media Optimization (SMO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM) • Pay-Per-Click Advertising (PPC) • Affiliate Marketing • Email Marketing • Facebook Marketing • Content Marketing

4. SEARCH ENGINE OPTIMIZATION Search engine optimization is a techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines. Types of SEO : (1) On page Seo : This include optimizing individual web pages in order to rank higher in search engines result page and there by get more relevant traffic in search engines. (2) Off page Seo : This include all of the activities that are performed you and others do away from your website to raise the ranking of a page with search engines.

5. SOCIAL MEDIA MARKETING Social media optimization is the process of optimizing of all the available social media. The main advantage of the SMO is it increase the awareness of a product, service, brand or event in public. SMO activities are as follows : 1) Facebook Marketing 2) Twitter Marketing 3) LinkedIn Marketing 4) Youtube Marketing

6. SEARCH ENGINE MARKETING Search engine marketing is a cost effective way of generating leads for the business. The best part about this marketing is that it offers contextual targeting that means we can target the audience based on their preference, location, demographics and so on. SMO ctivities are as (1) Pay Per click : Also called as cost per click, is an internet advertising model used to drive traffic to websites. In this an advertiser has to pay a publisher when the ad is clicked. (2) Goggle Ads : This is an online advertising platform which is developed by Google used to makes ads of product and services on Google. In Digital Marketing goggle ads plays important role.

7. EMAIL MARKETING • E-mail marketing has become the best way to nurture prospects, engage customers and to drive referral business. • Email marketing is the act of sending a commercial message, typically to a group of people, using email. •It has become an important component of company’s marketing tool. Though it is traditional, but it works. • Email marketing tools include Constant Contact, vSendinBlue, Drip, ConvertKit

8. ADVANTAGES OF DIGITAL MARKETING • Better Growth Options For Small business • Improved Conversion Rates. • Higher Conversion Rate • Higher Revenues. • Content Performance and Lead Generation. • Establishing Brand Reputation • Know All About Your Competitors • Solving Customers Problems • Real Time Results Real Time Results

9. DIS ADVANTAGES OF DIGITAL MARKETING • DIGITAL MARKETING INCLUDES TOO MUCH COMPETITION • PROMOTION STRATEGY CAN BE COPIED • SECURITY ISSUE • REQUIRES MORE INITIAL INVESTMENT • LACK OF TRUST

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