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Unit 1 Business Letter-writing

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  1. Unit 1 Business Letter-writing Part Two Layout of Business Letters (英文信函的布局)

  2. 一. 英文信函的格式 (1)The blocked style 平头式 (2)The semi- indented style 混合式

  3. Dear Li Jin-pingHappy new Year--good fortune and health during the Year of the Golden Pig.I hope that all goes well in Shandong Institute of Economics and that your research has been successful.I expect to be in Jinan in early June (I am doing some joint research with colleagues at Shandong University), and I would very much enjoy meeting you for lunch or dinner.Best wishesStephen

  4. Dear Li Jin-ping Happy new Year--good fortune and health during the Year of the Golden Pig. I hope that all goes well in Shandong Institute of Economics and that your research has been successful. I expect to be in Jinan in early June (I am doing some joint research with colleagues at Shandong University), and I would very much enjoy meeting you for lunch or dinner. Best wishes Stephen

  5. 二. 英文信函的主要组成部分 Seven principle parts: • the letter-head 信头 • the date 日期 • the inside name and address 行名与地址 • the salutation 称谓 • the message 本文 • the complimentary close 表示敬意的结尾 • the writer’s signature 签署

  6. (1) the letter-head了解发信人地址,便于复信时参考; 便于存档。(2)the date☺日期的表示方法:day, month, year. (英国)8 March, 2009; 8th March 2009. month, day, year. (美国)March 8 , 2009 ; March 8th, 2009☺ Note:不要这样表示日期:8/3/09

  7. (3) Inside name and address(收信人的名称与地址,要与信封完全一致) 英文地址的写法 a) name of house b) number of house and name of street c) name of city or town d) county or state and it’s post-code e) name of country

  8. E.g.Ms Jinping Li School of International trade and EconomicsShandong University of Finance and Economics40 Shungeng RoadJinan, Shandong Province P. R. China 250014

  9. 收信人的敬称 • 男士: Mr. Messrs.(人名命名的公司前面) • 女士: Mrs. Miss Ms or Mmes E.g.  Mr. Smith  Messrs. J. Harvey Co. Ltd Ms Li Jinping

  10. (4) The Salutation (称谓) • 男士:Dear Sir, Dear Sirs, Gentlemen (只能用复数,不能用单数;前面不可以加Dear) • 女士: Dear Madam • 不知情:Dear Madam or Sir • 私人:Dear Mr.×× Dear Mrs. ×× • 不确定男女:Dear Mr/Mrs apple, Dear apple • E-mail: Hi, Apple Hello, apple ☺ Note: 称谓后面可以用“:”(美国),也可以没有任何标点。

  11. (5) The message ★ Three C'S : Clearness, Conciseness and Courtesy ★ One subject, one message. ★ One page rule.

  12. salutation Dear Sir/ Sirs Dear Madam Gentlemen Dear Mr./Mrs. Hi Hello close Yours faithfully Yours truly (英国) Yours truly (美国) Yours sincerely Yours sincerely With Best Regards All the best Good Luck (6) The complimentary Close

  13. (7) the signature • 一般应先打印出公司的名称,然后由负责人手签,签字下面用打印机打出签字人的姓名、职位。 • e.g. For ABC CO. LTD Per Pro ABC CO. LTD  manager: Thomas Adson manager: LIUHAI • for/p.p 表示签字人是代表公司或负责人签名,而不是以个人身份签字。

  14. The Letter HeadThe DateThe Inside name and addressThe salutationThe messageThe complimentary closeThe signature

  15. The Letter Head The DateThe Inside name and addressThe salutation The message The complimentary close The signature

  16. The Letter-headOur Ref: LJP001Your Ref: the dateThe inside name and addressAttention: Mr.John SmithThe salutationSubject: (Re: )order No.112The message The complimentary close the signatureEnclosure:One copy of catalogue

  17. 三、信封地址的写法

  18. Personal/private/confidential