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Uncover the secrets of Twitter marketing for lead generation success. Learn how to leverage retweeting, integration, and compelling content to shine in the digital landscape. Discover proven strategies and tips to boost your online presence and drive revenue. This comprehensive guide will show you how to connect with your audience, increase engagement, and ultimately achieve remarkable results on Twitter.
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I’m Brian Halligan. Nice to meet you. I’m Kipp Bodnar. Nice to meet you. @KippBodnar
I’m Brian Halligan. Nice to meet you. I wrote The B2B Social Media Book. amzn.to/b2bsm2
73%of CEOs • don’t believe marketers drive revenue. 91 FournaiseMarketing Group: bit.ly/peNScq
Leads fix the problem.
How Leads Happen On Twitter 1 Landing Page Form Lead Tweet Blog Post CTA Landing Page ReTweet Bio Link Product Page CTA Landing Page
Tweeting: Get people to connect with you. 1 • ReTweeting: Get people to share your stuff. 2 • Integration: Twitter as part of your overall marketing plan. 3
60%of the sales cycle is over – before a buyer talks to your salesperson. 91 CORPORATE EXECUTIVE BOARD: bit.ly/zub2I7
“ Prospects don’t care about your products. They want solutions to their problems. ” Tweet This! #ReTweeting @KippBodnar
BITLY, 9/2011 The shelf life of a social media link is 3 hours.
“ Publishing and sharing content on Twitter is the single biggest lever to increase lead generation. ” Tweet This! #ReTweeting @KippBodnar
THE Links to company blog posts 10-4-1 Links to third-party articles Link to a company landing page RULE
Closed Millions In Sales From Online Leads ROI – 2800%!
How to Get More Retweets Source: Dan Zarrella
How to Get More Retweets Source: Dan Zarrella
“ Create awesome content and reduce the friction around sharing it. ” Tweet This! #SXB2BSM @KippBodnar
Tweeting: Get people to connect with you. 1 • ReTweeting: Get people to share your stuff. 2 • Integration: Twitter as part of your overall marketing plan. 3
Prove the CEO Wrong
THANK YOU
I’m Brian Halligan. Nice to meet you. We wrote The B2B Social Media Book. amzn.to/b2bsm2