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Scouts Style. Overview. The School of Fashion Studies at George Brown College will collaborate with Scouts Canada in revamping the formal uniform. Scouts Canada members will be surveyed on their perceptions of the current uniform in terms of appearance, fit, comfort, and other aspects.
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Overview • The School of Fashion Studies at George Brown College will collaborate with Scouts Canada in revamping the formal uniform. • Scouts Canada members will be surveyed on their perceptions of the current uniform in terms of appearance, fit, comfort, and other aspects. • Participants will provide feedback on changes that would make the uniform more acceptable, well-fitting, comfortable and exciting to wear.
Purpose • We will be revamping the current Scouts uniform and its related accessories to address various concerns, while maintaining the core values of Scouts Canada. • The project team will be comprised of experienced faculty and students from both the fashion management program and fashion techniques and design program.
Data Collection • Data will be collected using an online survey, in-person surveys, and focus group interviews. • Our sample will consist of the Scouts Canada members at various levels (Beavers, Cubs, Scouts, etc) as well as parents and Scout Leaders. • Data collected will be analyzed and recommendations will be made to the design, who will explore the competitive design options compared to the current processes in place. • The recommendations will be applied through developing samples of new uniforms and a final report will be developed and submitted for implementation by Scouts Canada.
Results Results from Survey Monkey Concepts of the Uniform
Findings • Majority of respondents are Scouts members (96.3%) • Majority fall in the Leaders/Volunteer section (39.2%), followed by Cubs at 19.1%. • Most of respondents wear the uniform "to meetings all the time" at 60.3%, followed by "once a week" at 19.2% • Majority of respondents feel that the uniform support their Scouting activities at 82.1% • Recommended changes include redesigning the whole uniform (33.8%), no changes (30.9%) or changing the shirt (24.2%) • The uniform shirt is worn mostly with jeans (35.7%)
Findings • Majority of respondents are still members of Scouts Canada • The largest group of respondents fall into the Leaders/Volunteer section at 40.5%, followed by Cubs at 21.9%, Beavers at 16.2%, and Scouts at 13.4%. Venturers, Rovers and Parents are less than %5 each. • Most of the respondents have been active in Scouting for 6 years or more (49.5%), followed by 1-5 years (38.4%) • Majority of respondents feel that the uniform supports Scouting activities (88.3%) • Similar to the results gathered with no filter, respondents recommend no change (35.8%), redesigning the whole uniform (28.5%) or changing the shirt (23.4%) • Many wear the uniform shirt with jeans (33.8%) • Those who wear the uniform all the time, however, do not wear the activity uniform (43.3%) • Gender appropriateness was rated as gender appropriate at 30.6%, followed by mostly gender appropriate at 27.9% • Durability, Comfort, Quality and Fit were indicated as very important factors regarding the Scout uniform. • Most of respondents are very satisfied (34.8%) or somewhat satisfied (37.8%). Very few (2.6%) were very dissatisfied
Findings • Most respondents were members of Scouts Canada, but a significant percentage less, at 72.2% • The largest section fell into Leaders/Volunteers (44.2%) and parents (36.4%). Venturers followed at 10.9%. Remaining sections were less than 5% each. • Most of the respondents have been active in Scouting for 6 years or more (48.1%), followed by 1-5 years (38.9%) • A large majority of respondents feel that the uniform does not support Scouting activities (71.9%) • The uniform shirt was most commonly worn with jeans (33.3%), followed by other (31.3%) • Majority of respondents also do not own the activity t-shirt (69.7%) nor use an activity uniform t-shirt/vest/hoodie created by their Group (79.3%) • Majority of respondents do not wear an activity uniform (67.5%) • Most respondents answered that the uniform was neither gender appropriate nor gender inappropriate (35.5%), followed by mostly gender appropriate (24.3%) • Durability, Comfort, Quality, Fit, and Appearance were factors that were very important regarding the uniform • 23.5% respondents were somewhat satisfied with the current uniform, followed by neutral at 21.6%. Somewhat dissatisfied and very dissatisfied were both quite high, at 18.6% each.
