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Technology Transfer and Education

This document outlines a strategic agenda focusing on technology transfer and education to address critical issues in wildlife safety during transportation projects. By highlighting successful examples from North Carolina, such as wildlife crossings in road expansions, it emphasizes the importance of effective communication and stakeholder engagement. It identifies key customers, strategic partners, and communication tools necessary for implementing successful change processes to ensure both human and wildlife safety. This approach aims to foster trust and awareness while pursuing positive outcomes in infrastructure planning.

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Technology Transfer and Education

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  1. Technology Transferand Education DVC Reductions: Setting a Strategic Agenda “The Critical Issues” October 24, 2005 Prepared by CTE, NC State University

  2. What is Tech Transfer? • Communicating Change • Nobody wants to change • Communicating Change = Managing Risk

  3. North Carolina Example • Sept. 12, 2005, News & Observer:“Road Planners Aim to Assist Wildlife” • US 15-501 Bridge Expansion over New Hope Creek ($1.2 mil deer crossing) • US 64 Widening in Washington County($2.7 mil black bear crossings) • I-26 Extension in Mars Hill ($600,000 wildlife culverts) • The plans are based on “a mix of theory, gut instinct, and field observations”

  4. Identify Your Customer(s) • Data Collectors • NHTSA, CDC, Insurance Institute of Highway Safety, Governors Highway Safety Programs, Highway Patrol / Local Law Enforcement, State DOTs / State DNRs • Mitigation Agents • State DOTs, State DNRs, Law Enforcement • Beneficiaries • Driving public, environment

  5. Identify Your Strategic Partners • Transportation Research Board • AASHTO / ITE / NAEP • NatureServe (www.natureserve.org) / ECOS (www.ecos.org) • National Training Centers and University Transportation Centers • AAA Foundation & Insurance Industry • Natl. Association of Governor Highway Safety Programs • Driver Education Programs • Driver License Bureaus • National Forests, State Parks, Local Parks • Media (e.g., PSAs, news articles, etc.)

  6. Communication Toolbox • Forums: classroom training/workshops, field demonstrations, public meetings, seminars, symposia, conferences • Internet: Web sites, listservs, discussion forums, searchable databases, streaming media, Web meetings/conferences • Digital: CD-ROM, DVD, Podcasting • Print: brochures, pamphlets, newsletters, journal articles, research reports, proceedings • Media: television, radio, newspaper

  7. Change Process • Increase awareness • Build trust • Educate • Implement • Effect positive change

  8. Thank you Katie McDermott Technology Transfer Director Center for Transportation and the Environment, NC State University (919) 515-8034, kpm@ncsu.edu cte.ncsu.edu

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