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Minnesota Council of Nonprofits Conference November 3, 2005 FRAMING: CRAFTING MESSAGES THAT BUILD SUPPORT

Minnesota Council of Nonprofits Conference November 3, 2005 FRAMING: CRAFTING MESSAGES THAT BUILD SUPPORT. “Single, Successful Agency Seeks Same”. Linda Hoskins linda.hoskins@ccgpartnership.com Emil W. Angelica emil.angelica@ccgpartnership.com www.ccgpartnership.com 612-926-0122. Agenda.

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Minnesota Council of Nonprofits Conference November 3, 2005 FRAMING: CRAFTING MESSAGES THAT BUILD SUPPORT

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  1. Minnesota Council of Nonprofits ConferenceNovember 3, 2005FRAMING: CRAFTING MESSAGES THAT BUILD SUPPORT “Single, Successful Agency Seeks Same” Linda Hoskins linda.hoskins@ccgpartnership.com Emil W. Angelicaemil.angelica@ccgpartnership.com www.ccgpartnership.com 612-926-0122

  2. Agenda • Introductions • Fieldguide on Alliances • The “Alliance Continuum” • When smaller is better • The process • A “fast forward” alliance

  3. Based on…Forming Alliances:Working Together to Achieve Mutual GoalsAuthors: Linda Hoskins and Emil Angelica Published by Fieldstone Alliance, Inc.

  4. Exercise: What are you bringing to the table? Individually … • Pick three things you brought with you today…in your wallet, pocket, purse … • Two that represent what your organization has to offer in an alliance • One that represents something you bring to the table With your small group… • Talk about the items you chose and their meanings • Then, consider the connections and strengths among you as a group and how you might complement each other

  5. An alliance is a relationship between partners that is strategically formed to accomplish goals benefit the community strengthen the partners Define Alliance

  6. The Alliance Continuum Lower Intensity Higher Intensity Cooperation Coordination Collaboration

  7. Cooperation shorter-term, informal relationships shared information only separate goals, resources and structures The “Intensity” of Alliances Coordination • longer-term effort around a project or task • some planning and division of roles • some shared resources, rewards and risk Collaboration • more durable and pervasive relationships • new structure with commitment to common goals • all partners contribute resources and share rewards & leadership

  8. Concerns in Collaborations • Expensive • Slow to start-up • Loss of control • Damage to reputation • Loss of opportunity

  9. Cooperation shorter-term, informal relationships shared information only separate goals, resources and structures The “Intensity” of Alliances Coordination • longer-term effort around a project or task • some planning and division of roles • some shared resources, rewards and risk Collaboration • more durable and pervasive relationships • new structure with commitment to common goals • all partners contribute resources and share rewards & leadership

  10. Benefits of Lower Intensity • Increased control and resources • Lower risk and fewer resources required • Can test out relationship building • Not “on top of” job responsibilities • Can do more of them at one time • Quick to start up

  11. Exercise: Alliances you have known • Identify some alliances in which your organization has engaged • Using the Alliance Chart (page 2), plot them and consider if they were the right level to accomplish the desired outcome

  12. Alliance Process Flow Framing and Formalizing With Partners Idea Generation Individually Implementation With Partners

  13. Steps in Forming An Alliance Step 1 Clarify the Purpose Step 2 Identify and Recruit Partners Step 5 Implement and Manage Step 3 Frame the Alliance Step 4 Formalize the Structure & Plan

  14. Range of Roles in Alliances Convener Facilitator Fiscal Agent Funder Initiator Project Manager

  15. Break Time Please return in 11 minutes!!

  16. Step 1.Clarify the purpose Begin by answering the following questions (page 4): • If we only had ______, we could ________. • What do we have to offer a partner? • What role will we play?

  17. Step 2. Identify and recruit partners (page 5) • Who might be interested in the concept? • Who needs what we can offer? • Who has the skills, capabilities, or assets we need? • Who should we work with for political or resources reasons?

  18. Begin the conversation with partners in these areas: (Worksheet 1: page 6) History of the idea and possible mission or purpose Two or three key outcomes First steps or strategies Resources Possible show stoppers Step 3. Frame the Alliance

  19. Step 4. Formalize the Structure Formalize the structure with: • Timeframe • Decision making • Communications • Stakeholders • Draft budget

  20. Step 5. Implement and Manage • Develop a work plan • Schedule regular partner meetings • Evaluate outcomes periodically • Listen to and act on community input • Celebrate successes!

  21. Check-in and Adjourn • What are the 1-2 major learnings that you are taking away from this session? • How are you going to apply your ideas? • Suggestions for our next training?

  22. Forming AlliancesWorking Together to Achieve Mutual GoalsSingle, Successful Agency Seeks Same Linda Hoskins linda.hoskins@ccgpartnership.com Emil W. Angelicaemil.angelica@ccgpartnership.com www.ccgpartnership.com 612-926-0122

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