10 Reasons to use ROP in Newspapers

1. Portability. Newspapers are portable, and ROP, as part of editorial, is more likely to be carried. Specificity. Advertisers can ask to have their ads in specific sections that appeal most to their customers, such as tire ads in sports sections. Reader involvement. Newspaper readers are not passive (like television or radio users). They choose to spend time reading a newspaper, which means active participation with your advertising message. Avoidance of clutter. Newspaper ads offer a less competitive environment. Superior audience quality. Whether it is higher-income households, higher-educated households or household members holding higher-level professional positions, newspapers do a better job reaching a higher demographic audience. Editorial environment. Ads coupled with editorial content build incremental credibility for the advertiser. Immediacy. ROP has the shortest deadlines of almost any medium and can produce immediate results for advertisers. Permission marketing. Readers buy their newspapers and look forward to the advertising. Reach. You can reach prospects in addition to current customers. Newspapers offer the fastest way for an advertiser to reach a local mass market. Flexibility. ROP allows ultimate control of size and position. 10 Reasons to use ROP in Newspapers