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  1. So You Want to Write a Book?

    Jay Papasan
  2. Jay Papasan Austin, TX VP of Publishing and Executive Editor Facebook.com/jaypapasan Twitter.com/jaypapasan So You Want to Write a Book?
  3. Please complete an evaluation formfound in the back of your program guide. So You Want to Write a Book?
  4. Why Do Businesspeople Write Books? Passion Profit Platform Premium So You Want to Write a Book?
  5. Who Is Your Audience? IT’S NOT YOU So You Want to Write a Book?
  6. Who Is Your Audience? So You Want to Write a Book?
  7. How Big Is Your Audience? Bayou Ocean Felt Need Puddle Well Size So You Want to Write a Book?
  8. Benchmark the Competition! What other books share your message and audience? How well did they sell? Who published them? Who edited them? Who agented them? So You Want to Write a Book?
  9. How Many Books Will You Sell? The industry average is 5,000 copies over the life of the book. Yet who wants to be average? So You Want to Write a Book?
  10. The Top Business Books of 2013 Lean In 628,776 Strengths Finder 2.0 537,987 The ONE Thing 113,294 The Five Dysfunctions of a Team 106,239 Good to Great 85,997 …… 50. Made to Stick 20,063 Source: BookScan So You Want to Write a Book?
  11. Lean In So You Want to Write a Book?
  12. The ONEThing So You Want to Write a Book?
  13. How Many Books Will You Sell? BookScanonly accounts for about 75% of sales. The ONE Thing actually sold over 156,000, so only about 72% of our sales were “seen.” So You Want to Write a Book?
  14. The Publishing Process (from Thirty Thousand Feet) So You Want to Write a Book?
  15. How? Writers do two things above all others: Write Read One feeds and informs the other. So You Want to Write a Book?
  16. “Creativity is about connecting the dots. The more dots you have to work with, the more combinations available to help generate new ideas.” – Madan Birla So You Want to Write a Book?
  17. How? Time block daily (and in the morning!). Set a goal of pages or words per day. Keep a notebook for inspiration. Find quiet time to reflect. Read, read, read. So You Want to Write a Book?
  18. Writing Is a Habit! Ernest Hemmingway wrote 500 words per day. Jack London wrote 1,000 words per day. Norman Mailer wrote 1,500 words per day. Thomas Wolfe wrote 10,000 words per day. So You Want to Write a Book?
  19. “I dislike writing. I enjoy having written.” – Robert Louis Stevenson So You Want to Write a Book?
  20. “There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway So You Want to Write a Book?
  21. Writing for All Readers So You Want to Write a Book?
  22. Editing in Detail Acquisition – Are we saying anything worth reading? Content – Are we using the right approach? Copy – Are we saying it well? Proof – Are we grammatically correct? So You Want to Write a Book?
  23. The Fine Art of Selling Media Email newsletters Public speaking Blog Social media So You Want to Write a Book?
  24. Traditional vs. Self Publishing Self Low validity Poor distribution High control High-margin High-risk Traditional High validity Great distribution Low control Low-margin Low-risk So You Want to Write a Book?
  25. Traditional vs. Self Publishing… Hybrid Medium validity Medium distribution High control Medium-margin High-risk So You Want to Write a Book?
  26. Contracts – Never work alone! Boilerplate contracts are draconian. Always work with a legal representative. Agent Attorney So You Want to Write a Book?
  27. Q&A So You Want to Write a Book?
  28. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads