1 / 36

How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics

How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics. Life in the Clone Wars. Crisis of cloning in the industry Casual games have always had this problem, but social games take it to a new level. Wasn’t sure if I could in good conscience tell you to innovate.

ranee
Télécharger la présentation

How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Innovate in the Land of Clones Nick Fortugno, CCO/Co-Founder Playmatics

  2. Life in the Clone Wars • Crisis of cloning in the industry • Casual games have always had this problem, but social games take it to a new level. • Wasn’t sure if I could in good conscience tell you to innovate

  3. Inspirational Examples City of Eternals - Ohai

  4. Inspirational Examples Vikings of Thule - Gogogic

  5. Inspirational Examples Bite Me – Three Rings

  6. Why Innovate? • First comers own their space. At least recognized first comers. • Markets evolve as users get sophisticated and jaded.

  7. Real Top Games - 2003 * casualcharts.com

  8. Real Top Games - 2005 * casualcharts.com

  9. Real Top Games - 2007 * casualcharts.com

  10. Real Top Games - 2009 * casualcharts.com

  11. Advice for Innovating

  12. Point#1: Start from Known Places

  13. Luxor Sources • Well, there’s this really popular game called Zuma…

  14. Zuma

  15. Luxor Sources • Well, there’s this really popular game called Zuma… • And there’s other really popular game called Ricochet…

  16. Ricochet: Lost Worlds

  17. Luxor Sources • Well, there’s this really popular game called Zuma… • And there’s other really popular game called Ricochet… • And if we take the ball shooting of Zuma and the power-up catching of Ricochet…

  18. Luxor Zuma + Ricochet = Luxor And a casual hit is born!

  19. Point#2: Be Inspired by Other Media

  20. Plants vs. Zombies Sources • Start with a very successful web game.

  21. Desktop Tower Defense

  22. Plants vs. Zombies • Start with a very successful web game. • Now bring it to the casual audience: • Make enemy movement simpler. • Make the end condition more comprehensible. • Make units more knowable. • Change narrative. • Polish, polish, polish.

  23. Plants vs. Zombies And voila! A brand new casual genre!

  24. Point#3: Build New Mechanics around Proven Desires

  25. Known FB Mechanics • Slow-growth progress models work.

  26. Mafia Games

  27. Known FB Mechanics • Slow-growth progress models work. • Restaurants are fun spaces.

  28. Restaurant Games

  29. Known FB Mechanics • Slow-growth progress models work. • Restaurants are fun spaces. • Cute characters you have to care for are compelling.

  30. Pet Society

  31. Known FB Mechanics • Slow-growth progress models work. • Restaurants are fun spaces. • Cute characters you have to care for are compelling. • Playing with friends in an asynchronous way is very fun.

  32. Any FB Game, really

  33. Restaurant City And a thousand ships are launched!

  34. Point#4: Go Big or Go Home • Anything easy to make is easy to steal. • And they have MUCH more money than you to market the game. • So do something hard that will be difficult to replicate: • Complex mechanics under the hood • High production values • Next level technology

  35. Point#5:Don’t Assume Your Audience is Solved

  36. Questions? nick@playmatics.com

More Related