On-Demand Architecture for Network-Critical Physical Infrastructure

1. On-Demand Architecture for Network-Critical Physical Infrastructure Large Data Centres Small & Medium Data Centres Computer Rooms & Closets David Blumanis APC, Data Centre Consultant, Asia Pacific

2. Network-Critical Physical Infrastructure (NCPI) Essential foundation of reliability

3. You have a large NCPI investment Electricity: 27% Service: 13% Racks: 3% Space: 17% Engineering & Installation: 19% Cooling Equipment: 6% Power Equipment: 17% Typical 10 yr lifecycle TCO from $80K to $140K per rack Source: APC White Paper #6

4. Network-Critical Physical Infrastructure Challenges • Rapid changes in IT technology • High density • High operating/service costs • Increasing availability expectations • Server consolidation • Regulatory requirements In response, APC is changing the way the world designs, installs, operates, manages and maintains Network-Critical Physical Infrastructure (NCPI)

5. The Business Value Equation for Network-Critical Physical Infrastructure Availability x Agility Value = TCO What are the barriers to improving value by 10x?

6. 10 X Agility Availability x Value = TCO • Equipment Reliability • Mean-Time-To-Recover • Human Error 80% less 50% less Your entitlement: Reduce downtime by 90%

7. Consistent with Surveys which attribute 60% or more of failures to Human Error Case Study of Downtime Failures

8. Standardisation enables improved availability • Modularise • Pre-test systems in the factory • Hot swappable • Pre-Integrate Power-Cooling-Rack Management & diagnostics Standardise To Eliminate • One-Time Engineering • Unique training requirements • On-site assembly • On-site testing • Custom programming Standardisation accelerates learning at all levels, reducing human error and increasing availability

9. 10 X Agility Availability x Value = TCO • Speed of Deployment • Ability to Scale • Ability to Reconfigure 80% less time 100% easier 100% easier Your entitlement: As much as 10 x the agility

10. Data Centre traditional design

11. What if…… • TheDesign Concept is built on standardised parts that can be scaled to meet the need? • Construction Design incorporates a “Lego Block” approach of pre-engineered components? • Construction is mainly done in a factory instead of on-site? • Commissioning tests pre-integrated infrastructure systems.

12. Agility Availability x Value = 20% less TCO • Capital Cost • Electricity Costs • Service Costs 30% less 10% less 30% less Your entitlement: As much 20% overall NCPI TCO

13. Waste due to oversizing Reference: APC White paper #37

14. The Business Value Equation for Network-Critical Physical Infrastructure Agility Availability x Value = TCO

15. “ InfraStruXure™ gives control of the power to the IT professional. I can allocate the power the way I want to, without calling in an electrician.” Brayton International INDUSTRY Manufacturing APPLICATION New data centre REQUIREMENT Adaptability and control Markus M. Hill, Director, Technology & Information Services High Point, NCUnited States

16. Olympus Corporation “ Above all we wanted to avoid having to spend a fortune on initial costs before the server room was even filled.” INDUSTRY Technology APPLICATION New server room REQUIREMENT Scalability Masashi Asano Assistant Manager Information Systems Department Tokyo, Japan

17. ADCS Inc “ With InfraStruXure™, the total cost of ownership was much lower. This was the deciding factor.” INDUSTRY Finance APPLICATION New data center REQUIREMENT Higher availability with lower total cost of ownership Cliff Rittel Director of IT Poway, CA United States

18. Avon Old Farms School “ With only two systems people to support the entire campus, it’s an immense help to have such an easy-to-manage solution as InfraStruXure™.” INDUSTRY Education APPLICATION New data Centre Deb Case Director of Information Technology Avon, CT REQUIREMENT Ability to manage with limited personnel

19. Just Some Australian Customers Telstra Toyota Woolworths Lend Lease Tenix Defense Commonwealth Bank General Motors Holden