University of Southern Mississippi Casino, Hospitality, Tourism Management Role of Resort Operations,

1. University of Southern Mississippi Casino, Hospitality, Tourism Management Role of Resort Operations, Air & Bus Programs & Golf Packages in Casino Marketing Wednesday, October 17th 2012

2. Discussion Items • Overview of Brand Loyalty Program for MGM Resorts International • Air & Bus Program Operations • Golf Packages and Operations • Resort Operations

3. Overview of Brand Loyalty Program, M life, • of MGM Resorts International

5. Air & Bus Program Operations

6. Beau Rivage Charter Air Program Destination Cities

7. National Marketing – Air Program • Program operates in the east, mid-west and southeast corridors of the United States • Notable metrics: • Almost 90K passengers annually, via a 737-400 with all leather seats, including first-class legroom in all rows • Over 92% overall occupancy annually • Over 120K Annual Room Nights • Almost 2,300 Charter Block Hours flown per year

8. National Marketing – Air Program • Service from St. Petersburg/Clearwater, FL • Increased service in 2012 from 3x/week to 5x/week • No flights on Sundays and Wednesdays • 2,700 seats per month, or 32,400 annual seat capacity • YTD occupancy over 90%, despite increase of 1K seats per month versus 2011

9. National Marketing – Air Program • Passengers are very loyal to the M life and MGM Resorts International Brands • YTD, through August 2012, Beau Rivage Air Program has generated a profit margin over 27%. • Consolidation of Wallet Share, Duration of Play, and Cross-Property Loyalty are all extremely important long-term factors

10. National Marketing – Bus Program • Program produces marginal profitability, in line with YTD. Program focuses on Sunday to Thursday business, and “Day Trips” on Fridays & Saturdays. • Over 67,000 Patrons Year-to-Date • Some competitors continue to offer unreasonable, profit-reducing incentives and pricing to Tour Operators. Beau Rivage and Gold Strike drives profit-enhancing patronage. • Commissions for Tour Operations are not flat per patron, but rather are play-based.

11. Golf Packages and Operations

12. Beau Rivage Property Amenities Golf Course • Tom Fazio-designed Fallen Oak is an ultra-exclusive golf course only for Beau Rivage guests • Named one of the “Best Resort Courses” by Golf Week magazine • In 2012, listed at #27 in GOLFMagazine’s “Top 100 Courses You Can Play” list • Host to the Sr. PGA Tour and the Mississippi Gulf Resort Classic • Course offers mature oak trees, lush landscapes, forests and wetlands • 12,000 sq ft Southern mansion-style clubhouse anchors the property

13. Pros and Cons of Golf Operations • Golf Courses are generally extremely expensive to build, and quite costly to maintain and operate • In Casino / Hotel Operations, Golf Courses are thought of as both a ‘Brand Enhancer’ and ‘Incremental Profit Driver’. The latter is very difficult due to: • Very high-end patrons must come to your Casino Resort, with Golf as a vital and premium amenity in their perception • Higher-end courses in Vegas, such as Shadow Creek and Rio Secca, meet this criteria. However, the vast majority of Regional Golf Courses do not

14. Pros and Cons of Golf Operations • Regional golf courses should mitigate their costs through: • Mid-week, premium priced cash business (which might dilute their respective perception of exclusivity) • Expense mitigation, via part-time assistance, limited hours, etc. • Golf Packages can include: • Hotel, Airfare, Food & Beverage, and/or Table Play and Freeplay • Be built around tournaments • Be Invite-only (i.e. Pro-Am Events)

15. Resort Operations

16. Beau Rivage Property Amenities Casino & Hotel • AAA 4-Diamond Resort • Recognized by Conde Nast Traveler and Travel & Leisure as one of the top resorts in the country • Features the most table games, guest rooms and meeting space on the Gulf Coast • 85,000 sq ft casino, featuring 2,100 slot machines and 93 table games • 1,740 guest rooms, including 95 luxury suites

17. Beau Rivage Property Amenities Gourmet Restaurants • BR Prime steakhouse- Prime grade steaks, fresh seafood and an extensive 3,500-bottle wine collection • AAA 4-Diamond restaurant • 2010 Wine Spectator Award of Excellence • Jia - Contemporary Asian cuisine including sushi, hibachi-style cooking, and a variety of specialties from Thailand, Japan, China, Vietnam and Hong Kong • AAA 4-Diamond restaurant • 2010 Wine Spectator Award of Excellence • Stalla - classic Italian food paired with premium wines and excellent service • Memphis Q – a variety of tangy barbeque, smoked chicken, and dishes reminiscent of the South

18. Beau Rivage Property Amenities Spa & Salon • 20,000 sq ft Spa and Salon • Personalized treatments ranging from wraps and therapeutic massages to facials or even eyelash extensions • Expanded treatment menu with innovative offerings such as a Caviar & Pearl Facial • State-of-the-art fitness facility featuring cardiovascular, circuit training and weight machines • Men’s and women’s saunas, steam rooms and plunge pools • Pool deck extending out over the Gulf of Mexico • features lush tropical landscapes, heated Jacuzzi, and private cabanas with service staff • Pool Bar & Café offers a variety of tropical smoothies and cocktails, along with light meal service

19. Customer Service – The “Make or Break” Factor • The nicest amenities in the world cannot compensate for poor Customer Service • Management has a responsibility to ensure their team members are engaged • Highly engaged team members, lead to more satisfied customers, and greater profitability • Poor Performers, and highly Dis-engaged employees, can have a detrimental effect on their teammates and overall operations • Look for managers and supervisors whom have the 4 “E’s” and 1 “P” (from Jack Welch’s book, Winning) • High Energy • Ability to Energize Others • Edge (making difficult decisions in tight time-frames, with limited information • Execution (Consistently perform) • Passion (Emotional connectivity to their teammates and duties)

21. Questions / Comments