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Engaging Audiences with Monroe’s Motivated Sequence: A Guide to Persuasive Communication

Unlock the power of Monroe's Motivated Sequence to captivate your audience and drive action. This persuasive framework comprises five key steps: Attention, Need, Satisfaction, Visualization, and Action. Begin by gaining attention with storytelling or rhetorical questions. Identify a compelling need, creating cognitive dissonance, and present a satisfying solution, supported by evidence. Help your audience visualize your solution in action, making it real and relatable. Finally, call them to action with clear, actionable steps. Master these techniques to enhance your persuasive communication skills!

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Engaging Audiences with Monroe’s Motivated Sequence: A Guide to Persuasive Communication

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Presentation Transcript

  1. Monroe’s Motivated Sequence

  2. Attention Step“I want to talk to you.” • Gain favorable attention • Do not preview solution • Techniques: Story, rhetorical question, startling statement, quote, etc.

  3. Need Step“We have a problem.” • Create cognitive dissonance • Pattern of development: • Need Statement • Illustration • Ramification • Pointing

  4. Satisfaction Step“I have the right solution.” • Provide solution • Pattern of development: • Satisfaction Statement • Explanation • Theoretical Demonstration • Practical Experience • Meeting Objections

  5. Visualization Step“See my solution working.” • Motivate audience • Create a scenario • Techniques: • Positive Method • Negative Method • Method of Contrast

  6. Action Step“This is what I want you to do.” • Give audience desired action • Techniques: • Challenge or Appeal • Summary • Quotation • Personal Intention • Illustration • Specific information needed to take action

  7. Considerations • Where does the burden of your speech lie? • Is the action the same as the satisfaction? • Does the solution satisfy the need? • Am I giving a “do-able” action?

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