1 / 27

Offer Management & Digital Customer Experience Industry Management Forum Matt O’Kane November 2013

Offer Management & Digital Customer Experience Industry Management Forum Matt O’Kane November 2013. Agenda. Organizational Update 2013 Promotional Campaigns New Product Launches 20/30mm Revised Pricing Update Digital Customer Experience Apps & CPQ Input for new US web site.

rania
Télécharger la présentation

Offer Management & Digital Customer Experience Industry Management Forum Matt O’Kane November 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Offer Management & Digital Customer ExperienceIndustry Management ForumMatt O’KaneNovember 2013

  2. Agenda • Organizational Update • 2013 Promotional Campaigns • New Product Launches • 20/30mm Revised Pricing Update • Digital Customer Experience • Apps & CPQ • Input for new US web site

  3. Organizational Update

  4. Offer Management Offer Marketing Keith Sink Scott Sommerfeld Offer Marketing Offer Management Manager Dipin Jain Ed Sandlin Push Buttons, Tower Lights Mark Eubanks SelinYilmaz Relays, Pendants, CAM Pam Naylor Terry Harmon Controllers (SoMachine) Jacob Kimball Alec Grainger Magelis – HMI/IPC (Vijeo) Shunte McMillian UR – Jan 2014* Pro-face – HMI/IPC (GP-ProEX) George Caudle Nicole Scott Safety – Power Supplies Dave Collins Intern TBD Relays Private BL Pro-face Marcom Nancy Dowd Janelle Morris Alex Tkachenko Relays Private BL Pro-face Marcom Russell Hawkins Mohammed Khan Relays Private BL Pro-face Marketing Emi Tashiro Offer Mgmt Processes (incl Quality) Tech Resources/Training Ann Beaman Tony Lane Customer Service – Relay CC Pricing/Competitive Analysis Peter Hess JunixDayao Customer Service – Relay CC Ted Cobb * Jacob Kimball will support until Jan 2014

  5. Offer Management Offer Marketing • Launch Strategy • eLaunchPkg Execution • Commercial Literature (Marcom) • Commercial Training • Global Interface (post-launch) • Forecasting • CN infos execution • Digest edits • Sales/Channel Meetings • Digital Marketing Tools • Market Pricing • Promotions • VOC (Voice of Customer) • Demo Creation • Product Positioning (commercial) • Roadmaps • eLaunchPkg Creation • Technical Literature (Tech Pubs) • Pre-Launch Technical Training • Global Interface (pre-launch) • Pre-launch forecast (coordination) • CN infos creation • Digest initial new product input • Project Support Customer Visits • Part # creation / Q2C Load • PSAP / Quality / Compliance • Safety Reviews • Release for Sale • Field Tests • Product positioning (internal)

  6. Marketing Competency Improvement

  7. 2013 Promotional Campaigns

  8. C&S Key Marketing Activities for 2013Distributor Training Modules: • Rollout Launch Plan: • June: Web Tools, Apps and Online Resources • July: Harmony 22mm Push Buttons (Access Point, Rope Pull, 40mm) • Aug: Signaling & Tower Lights (XVU) • Sept: SSR and Plug In Relays (Socket & SSR’s) • Oct: Control & Measurement Relays (Temperature Controller) • Nov: Zelio Timers

  9. New Product Launches2013 & 2014

  10. 2013 New Product Launches: XB7 383 pcs $61K Sales Launch December Launched March Launched January XVU XB5R: Access Points XB5S: Biometric 2 Launched July Launched July Launch December

  11. Offer Performance High Performance Optimized Software SoMachine Motion V4.0 SoMachine Basic SoMachine V4.0 Controllers LMC058 M241 M251 M258 LMC078 LMC101 LMC600 M168 M221 Safety Relays TM3 XPSMC XPSMCM Esm SLC TM5 Drives Servo Drives LXM62 LXM23+ LXM28 LXM52- IL. LXM32I LXM32 LXM32S Motors SH BCH2 BSH BCH BMH Robotics Linear Motion Delta Pick & Place Grantry - 3 Software Platforms, 18 products New

  12. Altivar Process: Your Process Deserves More than a Drive • Business optimization • Energy management ready • Digital services • Real time intelligence • From data to insights • Smart process object Services Oriented Drives • User friendly device • Versatile integration • Performance • Enhance motor control • Safety integrated • The Green Drive • Green premium labeled • Energy friendly up to 1.5 MW Enhanced Drives core proposition

  13. Additional 2014 New Products SSL SSM1 SSM2 SSP

  14. 22/30mm Revised Price Update

  15. Push Button ”I Have It in Stock”Program Objective(s): • Grow Push Button through stock business, minimize negotiations and be easier to do business with….for small transactions How: • Distributor stock program to drive ease and availability for selling to End Users and small OEM’s • Reduced into stock price – reduce need for negotiations • Distributor Stocks Component BOM – allows assembly • (“I have it in stock”) for 80% of offer availability

  16. Push Button ”I Have It in Stock”Program Program Details: • Initial order of $10K • Select from Product Modules: • 16mm XB6 – plastic • 22mm XB7 – monolithic • 22mm XB4 – metal • 22mm XB5 – plastic • 30mm 9001K – metal • 30mm 9001SK - plastic • Pre-determined BOM [part # and • quantity] • Each module prices ~$1000 – $3000 • Replenishment Parts Available • Select Part #’s from BOM or choose entire module • Minimum order value of $___ (same as initial) • Use code to get same discount • Must have purchased initial kit to replenish • =S= Provides … • Discounted ITS price [~.5 > .3] • Demo Kit for each module ordered • Reverse Configurator • Training Webinar • Web Banner – Ad Text for promotion • Distributor Agrees • Promote availability of through stock • Plan of action to target new through stock • CDM engaged to plan/monitor

  17. Digital Customer Experience

  18. 22 & 30mm Competitive Comparison Sheet – Interactive pdf

  19. iPad/Android App Development • 17 iPad / Android Apps deployed • eCatalogs • Visual Product Configurators • Energy & Cost Saving Calculators • Over 65,000downloads! • 4 currently under development • MagelisHMI VC in December • Drives eCatalog • Repair mobile App • Drives VC email update

  20. Altivar212 eCatalog

  21. SE Repair – History / Warranty APPConcept • Scan the SEIRS barcode with the smart device • App pulls history based on existing queries • Displays current warranty status • Display available inventory and current price • Offer to purchase or print packing list

  22. BIM Web Deployable Drive Models • Schneider Electric is pleased to announce an Innovative FIRST! • Multi-format BIM: Revit, CADmep+, Bentley, • Downloadable via US website, only manufacturer with a configurator and multi-format • BIMxchange: Manufacturer Content Cloud for MEP Engineers • Launch Date: December 2013 Available for S & E Flex Enclosed Drives

  23. BIM Engineering & Fabrication Design

  24. Revit & Bentley BIM Examples

  25. CPQ Current State • Includes Open and Enclosed Drives & Soft Starts • Cloud based • Functionality: • Configure products & services • Create project quotes • Generate project submittals and quote documents • Support for simple and complex configured products • Next Steps: • bFO implementation • July 2013 (completed!) • IPO Project approved to link to Q2C – 3/14 • Adding Altivar Plus, • PowerGard & Active Matrix Control & Signaling products

  26. New US Web Site ComingWe need your feedback: • We will be sending you a survey monkey link • Your feedback is vital in helping us develop and deploy our new web site!!

  27. Thank you for your TIME & SUPPORT!!

More Related