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SuperSun is committed to creating a more energy-efficient supermarket experience while significantly reducing energy costs. With energy expenditures being too high—53% allocated to inefficient refrigeration—our solutions include installing skylights, upgrading to efficient lighting, and implementing advanced refrigeration systems. We are also transitioning to solar energy by installing solar panels on our rooftops and investing in green energy. Our next steps involve collaborating with financial experts and developing a targeted marketing strategy that embodies the SuperSun brand and its commitment to sustainability.
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SuperSun Creating a more efficient supermarket
Problems • Spent too much money on energy • 53% on refrigerators • Effects image of the company • Lost profits
Saving Energy • Skylights • More efficient lighting • More efficient refrigerating systems Phase in-out system, only replace old and broken ones with the new ones • Produce own energy Solar panels on roof
Reducing CO2 • Solar Energy • Buy green energy
New stores • Better isolation • Skylights • Solar panels on roofs Fits our SuperSun image
Next steps • Involve financial department • Benchmarking • Inhouse experts • Future: marketing plan that fits our SuperSun name