What Are Google Featured Snippets And Tips To Optimize

1. What Are Google Featured Snippets And Tips To Optimize As ecommerce has become an essential part of our everyday life, similarly, SEO has become an essential part of digital industry and ecommerce. Ecommerce brands, these days can’t even imagine outranking their competitors without an effective search engine optimization or SEO strategy. SEO is an essential ingredient in any feasible digital marketing mix as it helps businesses get attention of the targeted audience and guide it to their website to create beneficial leads. SEO has become so important that businesses now a days look for CMS-specific SEO services like BigCommerce SEO and many others. Search engine optimization, mainly termed as SEO, takes account of a variety of things and updates happening to Google and other search engines to make proper use of every new feature and keep the website on top of SERPs. A relatively new feature of Google is ‘Featured Snippets’, these snippets are positioned at rank zero above organic and paid search results, which reflects their importance. The introduction of featured snippets has increased the urge of businesses to occupy the top spot in SERPs through featured snippets and grab the attention of a majority of people who use search engines to look for their desired products and get relevant knowledge. Here are some details about featured snippets and tips for optimization of site content for featured snippets: What are featured snippets: Featured snippets are special boxes containing snippets from specific websites determined by Google to provide a quick answer to a query or summary of relevant content given by a website. Featured snippets usually appear on SERPs when the search query is in the form of a question. These snippets are really useful when you make a search through smart assistants, a smart assistant will read these snippets aloud. Usually these featured snippets contain the relevant content provided by a third party website, link to the page, the URL of the page, and the page title. The content in featured snippets can be a list, a table, or even a paragraph depending on the query asked by the user. Featured snippets are selected by Google’s automated system that grabs relevant content from web search listings. This automated system figures out the relevance of content and decides whether it is suitable to be shown as a featured snippet in response of a search query. Optimization of Site Content for Featured Snippets: According to recent research stats given by Ahrefs, it was observed that more than 99% of featured snippets came from the websites or pages that are already ranked amongst the top 10 search results of Google against a specific search query. You can have your page featured at the position zero above all the organic and paid search results if you are already ranked on top for related search queries. Therefore, it is a better idea to go for overall higher ranking of your website and webpage against specific search queries. Additionally, you can optimize your content by starting with question type phrases featuring the specific keywords like why, how, and

2. what and try to be as informative as possible while keeping your content to the point. Also try to answer each question concisely and keep your content factual and properly organized.