Ever- Changing World of Media

1. Ever-Changing World ofMedia The

2. We will discuss… • What is NEWS anyways? • Talal Abu-Ghazaleh Media • Talal Abu-Ghazaleh Knowledge Forum • Newsletters • Social Network Sites • Quality Control • Marketing

3. Do not go where the path may lead,go instead where there is no pathand leave a trail. Ralph Waldo Emerson, writer

4. What is News anyways? Dog bites man Vs Man bites dog

5. Specialised IP news agency to be launched By Roufan Nahhas CAIRO — The concept of an Arab patent office is still in its primary stages and Jordan needs to develop a clear idea about this positive move, according to a Ministry of Industry and Trade official. Khalid Arabiyyat, acting director of Industrial Property Protection Directorate at the Ministry of Industry and Trade was speaking at a regional conference on Industrial Property System for Actively Promoting innovation in the Arab Region, which concluded in Cairo last week. Sunday, June 13, 2004 Bin Hammam to appeal suspension in scandal Associated Press writer Roufan Nahhas DUBAI, United Arab Emirates - FIFA executive Mohamed bin Hammam plans to appeal against his suspension over bribery allegations, claiming Monday that he was being "punished before I am found guilty." A FIFA ethics committee on Sunday provisionally suspended Bin Hammam and FIFA vice-president Jack Warner pending

6. «الأردن أولا» .. شعار وطني رافقه الجدل الحملة الإعلانية التي أشعلت نار الانتقادات بين عمّان ودمشق عمان: روفان نحاس تسبب ما وصفه البعض بأنه تهجم من الرئيس السوري بشار الأسد على شعار «الأردن أولا»، الذي اطلق في حملة اعلانية قبل اربع سنوات، خلال مؤتمر الأحزاب العربية الذي عقد في دمشق مؤخرا بموجة انتقادات حملتها الصحف الأردنية خلال الاسبوع الماضي. فقد رد كثير من الكتاب والصحافيين على ما رأوه انه تهجم من الرئيس الاسد بمقالات وأعمدة اعتبرت ان ما جرى هو تهجم غير لائق من دولة شقيقة مثل سوريا. Abu Hammour signs accord to implement first phase of Maan Industrial Estate By Roufan Nahhas 20 October 2003AMMAN. Industry and Trade Minister Mohammad Abu Hamour on Sunday signed an agreement with the officials of China Wuhan Water Construction Engineering Co. to implement the first phase of Maan Industrial Estate in the south of the Kingdom. صنعت چاپ فلسطين- نگاه از درون‌چاپ در شرايط محاصره و اشغال‌ صنعت چاپ در فلسطين- اگربتوان‌آن را با اين نام شناخت- در تلاقي سياست و اقتصادروزگار مناسبي ندارد و در اين ميان نقش رژيم صهيونيستيآشكارتر از سايرعوامل است،به‌خصوص كه حالا ديواري 640 كيلومتري هم در صدد است تا دست فلسطيني‌ها راكوتاه‌‌تر از هميشه كند.اين مقاله در واقع به گزارشي مي‌‌ماند از اوضاع چاپ در فلسطين كهتوسطروفاننحاس (Roufan Nahhas) روزنامه‌نگار اردني برايماهنامهMEPrinter به

7. Accuracy and fairness Mobile ReliabilityJournalismWorldAdvertising News Questions PeopleMoney problems Content Get the facts right

8. Yes… journalists make mistakes

9. Big Mistakes

10. Even Bigger

11. Talal Abu-Ghazaleh Media Department of Linguistics Documentation Department Communication and PR Websites and special assignments TAG-Forum Multimedia Department The News Agencies AG-IP-NEWS AGENCY TAG-IT News Agency TAG-Education News Agency

13. Media PartnershipsMedia Exclusivity

14. Department of Linguistics • 1000+ documents • Accuracy of information • Accuracy of language • What is editing? • Google Translate • Copy and Paste Method

15. Documentation Department • Total emails: 604.057 • Circulation (PRs, newsletters, ads) • In 2012: 8.251.503 • In 2013: 9.928.448

16. Communications & PR DON’T rely completely and solely on the power of a press release DO use an integrated approach DO get in valuable face time with the media on a regular basis DON’T just use social media, embrace it

17. What we need? • Contact more journalists and media outlets in various countries. • Introduce our services and plans • Build relationships with the media • Give journalists what they want…a good story • Read their stories and give feedback • Respect their expertise • Rapid response

18. Some statistics • In 2013: Press Releases (English and Arabic) 424 Press Clippings 4000+ Interviews 50+

19. Websites & Special Assignments • TAG.Org.com • TAG-Personal Website • The-institution Website • WTO Website • www.tag-forum.org/ • Facebook: tagforum • Twitter: tag_forum • Amman Jordanian National Orchestra Association • TAG-Org film documentary • Emad Hajjaj (Abu Mahjoub) 10th anniversary expo

20. Talal Abu-Ghazaleh Knowledge Forum • www.tag-forum.org/ • Facebook: tagforum • Twitter: tag_forum • 30+ events

21. Multimedia Department • In 2013: • Photography • 7000 photos • 1400 photos for the media • And 140 events • Videography • 400 hours • 60 events

22. Please, interrupt me! (Really!)

23. Newsletters Maintain Relationships Distribute Informative Content Promote Upcoming Events Share Successes

24. What is wrong with my Newsletter? How to fix it? Long Long headlines Unclear photos A lot of errors Really old news Done fast Unfocused

25. -Make it short NO one has the time to read a 20-page newsletter-Use headlines with few words as a means to summarize the article-Using unclear or unrelated photos can give a negative impact-Edit and edit and edit not just copy and paste-What is the percentage of people who are interested in 3-month old news 4-month 5-month-Always have a plan that does not include finishing the newsletter in one hour-Ask yourself did I achieve any target??

26. Social Network Sites (SNSs) Attracted millions of users Social power Daily practices Social media is a continually evolving realm with amazing potential for business communications In 1979, the first SNS was established Sixdegrees.com Help strangers connect based on shared interests, political views, or activities AIM and ICQ Twitter, Facebook…etc

27. 8 out of 10 American companies are on Facebook, only 45 percent are on Twitter

29. What happened to the traditional PR? Social media made information readily available Distribute your content to millions Engage with your message Use more than one channel to distribute your content Communicate your message in real-time

30. Abu-Ghazaleh Tackles the Role of Technology at Dubai's Board of Directors 2013 Conference IT has become an integral part of every businesses functioning with organizations having adopted a wide range of IT technologies to meet various business demands. This means that any IT infrastructure typically consists of a multitude of vendors and technologies helping to keep businesses functioning- HE Dr. Talal Abu-Ghazaleh DUBAI-----November 2013-----HE Dr. Talal Abu-Ghazaleh, chairman of Talal Abu-Ghazaleh organization (TAG-Org) discussed the role of technology in gaining timely information at the Board of Directors 2013 conference held at Al BustanRotana in Dubai. TAG-Confucius Organizes A Seminar on Chinese Economy Prof. Feng Li will tackle several key issues regarding the Chinese economy with a special focus on China’s International trade policies, Trade opportunities, Shanghai Free Trade Zone and Current investment environment in addition to other related subjects AMMAN----November 2013------ Talal Abu-Ghazaleh Confucius Institute, the official testing center for China's HSK examinations (HanyuShuipingKaoshi), will organize a seminar by Prof. Feng Li, Associate Professor, College of Business, at the Shenyang Normal University on Chinese Economy on Monday Dec. 2nd at Talal Abu-Ghazaleh Forum (TAG-Forum). Abu-Ghazaleh Launches Four Major Initiatives in Intellectual Property TAG-Creation aims to provide the necessary support that innovators and entrepreneurs need through introducing them to investors, funding agencies, mentors, and business planning experts. On another level, TAG-Creation works closely with companies looking to establish a presence in the Arab world. It conducts market research and identifies credible partners, licensees, franchisees, and agents to facilitate technology transfer in the Arab world- HE Dr. Talal Abu-Ghazaleh DUBAI ---- December 11, 2013 ---- HE Dr. Talal Abu-Ghazaleh, chairman of Talal Abu-Ghazaleh Organization (TAG-Org) and chairman of the Arab Society of Intellectual Property (ASIP), delivered the key note speech at the first Intellectual Property Forum entitled “Towards Fair and Safe Trade” held at Jumeirah Beach Hotel in Dubai. أبوغزاله يستضيف حفل تخريج البرنامج التدريبي الأول لمشروع نزاهة بعنوان: "حقك تعرف .. حقك تطالب" عمان – 13 كانون ثاني 2014- رعى سعادة الدكتور طلال أبوغزاله، عضو اللجنة الملكية للنزاهة والشفافية، حفل تخريج المشاركين في البرنامج التدريبي "حقك تعرف .. حقك تطالب" لمشروع نزاهة والذي عقد في ملتقى طلال أبوغزاله المعرفي، والذي تديره مؤسسة فايث ماترز البريطانية تحت مظلة صندوق الشراكة العربية الممول من الحكومة البريطانية، ولقد حضر الإجتماع أيضاً سعادة النائب مصطفى الرواشدة، رئيس لجنة النزاهة في مجلس النواب. وزارة العمل ومجموعة طلال أبوغزاله تفاهم لتشغيل الاردنيين داخل وخارج الأردن "التوافق على إطلاق المشروع الوطني للتوظيف من خلال التدريب" عمان- 8 كانون ثاني 2014- وقعت وزارة العمل وأبوغزاله للتوظيف وتطوير الموارد البشرية إحدى شركات مجموعة طلال أبوغزاله مذكرة تفاهم تهدف الى دعم التعاون والتنسيق في مجال تدريب وتشغيل الأردنيين وتوفير فرص عمل لهم داخل المملكة بالقطاع الخاص وخارج المملكة في القطاعين العام والخاص.

31. Quality Control The second line of defense To err is human

32. What happens to your PR? Researched Written Edited Re-edited Approved Circulated And again Researched

33. Marketing Actions that promote a product or service awareness to the public

34. Types of Online Offline Word of Mouth

35. And there is… The Marketing Mix 7Ps Price Product Promotion Place People Process Physical Environment

37. Recommendations • People with Journalistic background • People with excellent communications skills in both languages English and Arabic • Training for those who are willing to learn about: Newsletters, writing…etc • More organization from the event owner

38. Thank you Questions? TAG-Media