Online Customer Reviews– Empowering Customers

1. Article1:Ratingface.com ONLINE CUSTOMER REVIEWS– EMPOWERING CUSTOMERS Customer reviews and ratings have the ability to influence other people's behaviour/attitude/nature/ habit towards a business, product or service. And all these elements are crucial when we buy something. A consumer may hold both positive as well as negative beliefs about a brand/object/product/service, but any sort of reviews or opinions can solidify their behavioural intentions. In the past, these reviews or opinions were communicated by letters, documents, written feedbacks as well as word of mouth. But the internet has empowered customers and allowed them to spread their words across the world in seconds. It has provided extensive exposure to the customers so that they can communicate their feelings, beliefs, and opinions efficiently. People post their positive or negative reviews online Today, millions and millions of customers all over the web post their positive or negative reviews (by text and/or video) about all types of entities, such as hospitals, schools, museums, universities, government sectors, lawyers, commercial, and travel sector. They express their views and post their opinions on the review websites, blogs, and other social media, which millions of people can read. Fact Several online studies and behavioural research show that positive online reviews can dramatically increase client base, on the other hand negative reviews reduce it significantly. Statistical figures According to some reports, 61% of customers read online reviews before making a purchase decision - econsultancy.com (Ref) Statistical figures are quite eye-opening and show that online reviews or opinions can change the attitudes of people towards any business or product. Therefore, it is quite essential for the businesses to treat their customers personally and carefully, because a single negative review can damage their entire reputation, decrease their customer database, lessen their ROI, and may ruin their future growth prospects. Solutions Businesses need to tackle the situations thoughtfully without hurting any customer’s belief. They need to improve their experience all the time (through fast and accurate services) while listening to their feedbacks, concerns and catering to their needs. They also need to remain agile, proactive, as well as responsive towards customers. Conclusion

2. Article1:Ratingface.com As customers are exposed to a wider level of exposure (websites, blogs, and other social media), it has become very important to keep the business’ image as transparent (spotless) as possible. Today, customers can post their reviews about any entity on the dedicated review and rating platforms to help other customers. Online review sites also encourage people to share their views and opinions so that other customers can also know about the internal details of the business before using its product/service. In fact, it has always been suggested that one should read online reviews on the committed review websites of the other customers before taking any buying decision. ABOUT THE COMPANY Ratingface.com is a web/mobile app that allows people to rate/review (by text and/or video) all kinds of entities registered in the US, for instance: hospitals, schools, universities, government sectors, lawyers, commercial, and travel sector. Itis the first rating/review service that focuses on the public sector, unlike other rating services which focus on commercial and travel sectors primarily.