1 / 2

CASE STUDY Few Can Afford Membership in Private Golf Clubs

CASE STUDY Few Can Afford Membership in Private Golf Clubs. Think Critically Why are women and minorities not joining private golf clubs? What type of public relations campaign must take place to turn around the stereotype about golf clubs?

raymond-conrad
Télécharger la présentation

CASE STUDY Few Can Afford Membership in Private Golf Clubs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CASE STUDYFew Can Afford Membership in Private Golf Clubs Think Critically • Why are women and minorities not joining private golf clubs? • What type of public relations campaign must take place to turn around the stereotype about golf clubs? • What strategy can be used to attract more fans to golf? CHAPTER 6

  2. EVENT PREPSports and Entertainment Marketing Management Team Decision Making Performance Indicators • Understand why minority, youth, and female memberships are low for the golf club. • Design financial packages that are more flexible for the target markets. • Explain how the new financial packages will affect the overall budget. • Describe special events to increase membership for the target markets. • Explain how discriminatory stereotypes will be eliminated. CHAPTER 6

More Related