In the news……….

1. In the news………. • Yahoo & HotJobs Deal with Newspapers • www.jigsaw.com • Ordering Your Turkey Online

2. November 20: Organization and Managerial Issues • Finish up marketing mix • Management Issues • Employee Productivity & Motivation • Corporate Culture • Human Resource Issues • Small Business Formulas for Success • Class Exercise on Employee Motivation • Yahoo Discussion

3. Google.com • Small business success story • Core source of revenue: text-based ads • Not banner ads • Text ads reduce download time • Text ads are highly targeted/relevant • Click rate on ads is high • Google can charge more • Examples

4. What is management? • Planning • Organizing • Controlling • A process Planning Continuous Process Controlling Organizing

5. Management Process • The management process is the ongoing planning, organizing, and controlling of all sorts of activities that personnel throughout the organization are engaged in, including marketing, finance, production and operations, human resources, and so forth. • The word process suggests that these activities are continuous and never-ending.

6. Management Process (Cont’d) • The management process begins with planning—the setting of goals (longer-term) and objectives (shorter-term) to strive for at each of the three primary organizational levels of the firm (corporate, divisional/strategic, and operating/functional) and with the development of activities to achieve them.

7. Organizing • Organizing is the grouping of activities and the marshaling of the necessary resources (material, human, financial and informational) in order to achieve specific goals and objectives. • After the planning process has established what the firm intends to do, organizing answers the questions of how it will be done, by whom, and with which resources.

8. Controlling • Controlling involves the monitoring, evaluating, and adjusting of activities to assure the successful achievement of the targeted goals.

9. The Importance of Feedback • Evaluate progress • Assists in goal achievement • Provides information needed to make decisions • May force changes in the plan • Feedback should be ongoing • Contributes towards success

10. Types of Organizational Structures • Bureaucratic • Organic • Matrix

11. Organizational Charts • Spans of control • Flat organizations – minimal layers • Tall organizations – many layers

12. Operations Management • Operations management involves the coordination of all the activities related to the production of the products and services that the organization provides to its customers. • Drives productivity and efficiency

13. Productivity • Productivity refers to the amount of output that an individual worker can produce within a set period of time. • Productivity is influenced by a variety of things, including the efficiency and skills of the employees, the tools they have to work with and the training they have received, and the organization structure and management methods, including leadership and motivation, that are in place.

14. The Effects of the Internet on Productivity • Reduction in costs of customer service • Reduction in costs in many areas • Savings in one area can be directed to expansion elsewhere • Volume of communication is becoming unmanageable

15. How can productivity be increased? • Increase employee motivation • Outsource to other firms that specialize in those areas • Improve employee training

16. Leadership, Motivation, and Corporate Culture

17. Motivation • Motivation in a business environment refers to the drive that individuals feel to perform their assigned tasks. • Research suggests that employees are more likely to be motivated in the work they do when the firm has clearly defined goals and realistic objectives for them to strive for.

18. Employee Motivation • Good leadership is key • Create a culture of trust • Encourage risk taking • Foster ownership • Goal-directed

19. Theories of Motivation • Maslow’s Hierarchy of Needs • Equity Theory • Expectancy Theory

20. Maslow’s Hierarchy of Needs

21. Theories of Motivation • Equity theory suggests that people are motivated by their personal sense of equity in a situation. This means that if an individual perceives that he or she is well treated and rewarded, then that individual will complement this belief with an appropriate level of motivation and effort to perform his or her work.

22. Theories of Motivation • Expectancy theory suggests that motivation is associated with how much an individual wants to achieve the objective presented and the degree to which she or he believes it can be achieved. • The message of expectancy theory is that management must be sure to make the accomplishment of the assigned tasks both important to the individual employees and achievable in their minds. Weaknesses in either one of these factors will undermine the individual’s level of motivation to complete the set tasks successfully.

23. Motivation Discussion • What do you consider most important?

24. The Corporate Culture • General values and behaviors considered normal in an organization • Sets the tone for ethical behavior • Do you think e-business encourages a different kind of corporate culture? Why?

25. Other Issues in E-Business Management Today • Human Resource Issues • Small Business Issues

26. Small Business Issues • Web can flatten the world, but….. • More competition • Effects on various industries • Formula for success: • Focus on those strategies that will generate revenue the soonest • Target a market that has at least $1 billion in sales • Do you agree with this formula? Why?

27. E-Business Effects on the HR Function • Compressed technology cycle • Growing demand for faster and better service • Shortage of critical skills • Recruiting and filling jobs needs to be done quickly • Good job prospects may have competing offers

28. Guidelines for Human Resources in E-Business • Be creative. • Identify new ways to communicate. • Obtain support of senior mgmt for proposed changes. • Create a team that can act quickly • Use an IT system that is flexible and scalable • Monitor feedback and make changes if necessary

29. Special Human Resource Issues • Employee Internet Use • Blogs and Corporate Misinformation

30. Employee Internet Use • Employers are being held responsible for employees who use the internet for illegal activities • Doe v. XYC Corp • Question: Would a company rather by sued by the potential victim of the employee’s suspected criminal conduct or by its own employee?

31. Employee Blogging • What is a blog? • Significant legal issues for employers • Blogs used a marketing tools • Employees are using blogs to post sensitive information • What can an employer do?

32. Notable Recruiting Websites • Monster.com • HotJobs.com • CareerBuilder.com • Craigslist.com • Jigsaw.com

33. Attracting Googlers: Raising the Bar in Hiring • Rigorous hiring process • Collaborative process • Candidates meet with many people • Podcast • Do you think grades are a good performance indicator? Why or why not?

34. Class Discussion:The Peanut Butter Manifesto • Yahoo Executive Calls for Change • Yahoo shares have fallen 31% this year • Rival Google is up 20% this year