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SUN/Symantec in FY09 Marketing Campaigns

Caroline Garrett & Stephan Huwer Nov 08. SUN/Symantec in FY09 Marketing Campaigns. COUNTRY / Marketing Activity. EDM. EVENT. TELEMARKETING. UK. NO. YES (started 3rd Nov) ‏. FRANCE. NO. YES (starts 17th Nov) ‏. NORDIC REGION. NO. YES (starts 24th Nov) ‏. NETHERLANDS. YES. 10th Dec.

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SUN/Symantec in FY09 Marketing Campaigns

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  1. Caroline Garrett & Stephan Huwer Nov 08 SUN/Symantec in FY09Marketing Campaigns

  2. COUNTRY / Marketing Activity EDM EVENT TELEMARKETING UK NO YES (started 3rd Nov)‏ FRANCE NO YES (starts 17th Nov)‏ NORDIC REGION NO YES (starts 24th Nov)‏ NETHERLANDS YES 10th Dec YES (starts 17th Nov)‏ BELGIUM YES 17th Dec YES (starts 17th Nov)‏ IBERIA YES X1 YES (starts 17th Nov)‏ ITALY Dec 11th YES (starts 17th Nov)‏ MIDDLE EAST REGION YES X4 (Nov and Dec)‏ YES (5 countries) (starts 17th Nov)‏ GERMANY NO YES (starts 17th Nov)‏ GREECE Nov 19th NO Hungary Oct x1 NO SOUTH AFRICA Oct 16th NO TOTAL NUMBER OF ACTIVITIES PLANNED 2 12 13 Open Archiving Campaign – Overview of Activities

  3. COUNTRY / Marketing Activity Awareness Lead EVENT TELEMARKETING UK Partner Marketing Academy (Sponsorship with Intel)‏ Storage Expo (Joint stand)‏ X 86 Campaign (BE alignment)‏ FRANCE Virtualization event with VMWARE, Deduplication event with Scasicomp TMK deduplication with Partner APX, Telemarketing on Business Continuity , X 86 Campaign (BE alignment)‏ NORDIC REGION Gartner Symposium event (dinner sponsorship with Sun)‏ X 86 Campaign (BE alignment)‏ NETHERLANDS Tech Days (SF, NBU)‏ X 86 Campaign (BE alignment)‏ BELGIUM Tech Days (SF, NBU)‏ X 86 Campaign (BE alignment)‏ IBERIA X 86 Campaign (BE alignment)‏ ITALY X 86 Campaign (BE alignment)‏ MIDDLE EAST REGION Virtualisation event with VMWARE, GITEX EVENT GERMANY Tech Days (SF, NBU)‏ X 86 Campaign (BE alignment)‏ GREECE Hungary CIO Event-Hungary - 15 delegates X 86 Campaign (BE alignment)‏ SOUTH AFRICA Sun Partner Symposium Sponsorship - Oct 28th X 86 Campaign (BE alignment)‏ EMEA VISION - ManageFusion (networking activities X 86 Campaign (BE alignment)‏ TOTAL NUMBER OF ACTIVITIES PLANNED 4 9 13 Other Marketing activities – NBU, SF focus

  4. BE Campaign – Launches in Europe Dec 08. Sun X86 telemarketing Coverage team Lunching first Sun/Symantec campaign in this new X86 team Offer: 60 day trial ware of Backup and Recovery solution Joint hosting site to collect tracked leads (managed by Sun telemarketing team in the regions)‏ Campaign will last 4 weeks Great opportunity in driving joint revenue with new customers……. Hosting site http://www.emea.symantec.com/uk/sun/ (draft design currently)‏ Sun Telecoverage Campaign

  5. Q3 planning Lead Generation focus: Telecoverage Campaign: Altiris Continued Focus on Open Archiving EDM, events, Telemarketing Virtualisation and Consolidation (VmWare and Sun) Tech Days - UNIX (SF, NBU)‏ X86 WINDOWS (VCS, BE, NBU, Altiris etc..)‏ Awareness/Training focus: Portal updates Regular news updates and material Case Studies/Reference programme Incentive focussed Altiris Coffee-Workshops…. from Symantec to Sun employees

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