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How to Build Out the Finance Function

How to Build Out the Finance Function. May 7, 2019 11am PST|2pm EST A SaaS Conversation with Andrew Setness , the VP of Finance for DialSource. www.opexengine.com. Housekeeping.

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How to Build Out the Finance Function

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  1. How to Build Out the Finance Function May 7, 2019 11am PST|2pm EST A SaaS Conversation with Andrew Setness, the VP of Finance for DialSource www.opexengine.com

  2. Housekeeping All phones on mute, if you hear an echo, try dialing in on a landline and make sure that the sound on your computer is turned off You can send questions in chat to the moderator; we’ll take questions throughout and have Q&A at the end of the discussion Follow up discussion and questions thru the SaaS Q&A at www.opexengine.com www.opexengine.com

  3. Benchmark Data, Content & Community • Dedicated, proprietary benchmarking platform for Software & SaaS • 3rd party, independent benchmarking • 10 year longitudinal database • Founded 2007 • Hundreds of private and public Software & SaaS EARLY STAGE GROWTH STAGE ENTERPRISE

  4. Welcome to SaaS Conversations Andrew Setness, VP of Finance, DialSource Andrew is the VP of Finance at DialSource, and has been with the Company since 2017. Andrew is currently responsible for the direct supervision of all accounting and financial functions. Lauren Kelley, Founder & CEO OPEXEngine Lauren Kelley is the founder of OPEXEngine. She founded OPEXEngine to solve the problem that high tech companies lack good quality benchmarks from an independent provider — especially operational benchmarks — to reduce risk and improve efficiency and growth. www.opexengine.com

  5. Poll – Question #1 How big is your Finance Department? 1. 0-1 2. 2-5 3. 6-10 4. 10+ Is your company stage: 1. A round 2. B round 3. C round 4. D+ round 5. Public www.opexengine.com

  6. Building Out the Finance Department Process, Metrics & Systems Evolves from Series A to Series C and beyond www.opexengine.com

  7. Series A: Finance Function • Processes: • Order audit • Cashflow • Forecasting • Data integrity • Metrics: • Cashflow changes • Bookings, Billings, Revenue • MRR/ARR www.opexengine.com

  8. Series B: FP&A split from SalesOps ? ? ? SaaS Metrics: CAC, Retention Rates Gross Margin Contribution per Product Revenue per Employee Metrics Processes www.opexengine.com

  9. Series C: FP&A & BizOps ? ? ? ? R&D productivity, tech debt versus new features, Net Promoter Score CLV and cohort analysis Analyzing Sales processes: ramp time, quota attainment, quota multiples COGs analysis, expansion of hosting costing www.opexengine.com

  10. Poll – Question #2 1. Which systems do you use for budgeting and planning? 1. Adaptive 2. HostAnalytics 3. Anaplan 4. Excel 5. Other 2. Which BI Apps do you use for analysis?  1. Domo 2. Tableau 4. Looker 5. PowerBI 6. Qlik 7. Other www.opexengine.com

  11. Best Practices BizOps is the more mature version of what SalesOps and Finance used to do, but includes business systems in R&D, Support and HR Establish the definitions and review annually (customers, accounts, sales cycle, funnel metrics, etc.) Finance is the one source of truth: BizOps manages the business systems, Finance analyzes and ensures it all rolls up to executive management www.opexengine.com

  12. 617-674-4218 We deliver actionable operating benchmarks for Cloud, SaaS and software companies to see where they are going and how to get there lauren@opexengine.com www.opexengine.com

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