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The Rise of Internet Advertising

The Rise of Internet Advertising. Nick Maggio. Bill Gross. The mastermind behind the pay-per-click advertising First company was Gross National Product Started another company IdeaLab IdeaLab then generated many more companies. Start of the Advertising .

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The Rise of Internet Advertising

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  1. The Rise of Internet Advertising Nick Maggio

  2. Bill Gross • The mastermind behind the pay-per-click advertising • First company was Gross National Product • Started another company IdeaLab • IdeaLab then generated many more companies.

  3. Start of the Advertising • The rise of the internet took off gradually in the mid 90’s • Advertising starting to become more popular on the internet. • Companies would pay tons of money for the outright advertising rights on a website. • CDNow spent 18.5 million on rights with Lycos • Preview Travel spent 15 million on Excite

  4. Good idea • Gross noticed that there was a significant difference in traffic between good and undifferentiated. • Good- traffic that converted paying customers • Undifferentiated- people who arrived at the site via spam or poor search engine results. • Gross devised the plan to charge advertisers 5 to 10 cents per click

  5. GoTo.com • Created in 1997 • It created a new model for the web • Started the internet advertising per click. • His vision was to have a search engine be able to have interested searchers • He first started charging 1 cent per click, which he knew was well below what it was worth and what people would pay for it.

  6. Overture • In September of 2001, GoTo.com changed their name to Overture • Their mission was to be the liaison between a company and their advertising per click. • In 2001 Gross met with Page and Brin to discuss a possible ultimate merger, but the Google guys refused because they would never be associtated with a company who used a combination of paid ads and search results.

  7. AdWords • In 2002, Google came out with their own version of the pay per click, AdWords. • Overture sued Google for patent infringement. • They settled outside of court for approximately 2.7 million shares of stock which is about 290 million dollars. • Overture was sold to Yahoo for 1.63 billion.

  8. The aftermath • Although Gross sold his company for less than what he could have gotten for it, he is one of the internets best innovators. • Google benefitted greatly from his idea. • His contributions are great and he continues to look for the next new idea.

  9. Snap • Snap.com • This is Bill Gross’ new and latest idea. • He claims it is the solution to the search engine spam problem. • His only motivation is Google. • One interesting fact is that he uses a program that lets you preview the link.

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