How does fantasy cricket bring better marketing value for brands

1. How does fantasy cricket bring better marketing value for brands? As the value of Fantasy Cricket is growing in India, the growth of the brands associated with the company is also making a lot of profit. The fantasy apps promote those who are in collaboration with them and this is helping them make good business. Now, this might be a bit complicated for some of the users. Let me explain who the marketing value for brands are growing with the development of fantasy cricket in the country. Fantasy apps are connected with various other apps for their payment gateways. Users regularly use apps like Google Pay, PayTM, PhonePe, Mobikwik to deposit their money in order to play various fantasy leagues available on a particular fantasy platform. All the best fantasy apps have all these brands associated with their app and thus it helps all the users to deposit their money very easily. Now, what is happening behind the scene is that it is helping all these payment apps make good business in the country. Most of the apps are nit Indian and it is giving them a platform to even make profit and let people know about them. Thus, without a shadow of a doubt, fantasy cricket is not only growing but also helping others grow. That’s just not that. Celebrities these days are no less than brands. As we know, a lot of celebrities related to cricket and some from Bollywood are associated with different brands. That is why, their brand image is also getting better and in return they are earning lakhs of rupees and are also the brand ambassador. Companies like Real11 uses Gautam Gambhir as their brand ambassador, My11Circle uses a lot of stars including Sourav Ganguly, Ranveer Singh, Shane Watson and others while Dream11 uses MS Dhoni, Rohit Sharma and others as their brand ambassadors. Thus, as we can see, the brand is subsequently growing. It is just not that the other associated brands are the only ones whose marketing value is on the rise but also of the fantasy apps as well. These mega stars help them to reach a newer audience and thus, both the parties involved are making a lot of profit and their marketing value is just going up and up.