1 / 8

Easy Semantic Search Strategies

Semantic search has been around for five years. It has changed the way SEO professionals plan their strategies. Search is more than just keywords now.

rebeccafantl
Télécharger la présentation

Easy Semantic Search Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E A S Y S E M A N T I C SEARCH STRATEGIES Anythingseo

  2. SEMANTIC SEARCH S E A R C H I S M O R E T H A N J U S T K E Y W O R D S N O W . Anythingseo Semantic search has been around for five years. It has changed the way SEO professionals plan their strategies. Search is more than just keywords now. Understanding how it works and how Google processes query data can improve a website’s ranking in SERP. This article aims to provide easy semantic search strategies beginners can apply to optimise their site. Quick recall! Semantic search is a data searching technique that aims to determine the intent and contextual meaning of the words a person is using for the search. It is about identifying and satisfying the searcher’s intent by analysing the explicit and the implicit aspect of the query.

  3. Moz states... WHAT ARE THE EASY SEMANTIC SEARCH STRATEGIES? Moz states that integrating semantic search signals impacts how SEO professionals approach their strategies. Since context meaning is the source of the implicit query, we should consider search to be moving from “web search” to “contextual search”. Context is the key to semantic search.

  4. HERE ARE SOME STRATEGIES TO GET YOU STARTED: Anythingsseo STRATEGIES Valuable Content – content with a strong question-answer Semantic search has been around for focus in numbered or bulleted form is preferred by SERP five years. Structured sentences – a natural language style of writing is necessary because of the growing popularity of voice search Enriched text – a readable rich content with synonymous and variants of keywords help search engine identify the page’s context

  5. Searh Engine Land... ACCORDING TO SEARCH ENGINE LAND Even though semantic search changed the way Google understand and deliver results, technical SEO is crucial for better results to the end users. Here are some semantic search strategies for technical SEO to rank higher in SERP:

  6. STRATEGIES FOR SEO TO RANK HIGHER IN SERP: Anythingsseo Titles – a clear and focused title enables the crawler to understand the page’s content STRATEGIES Meta description – an informative and concise meta Semantic search has been around for five years. description helps the crawler grasp the page’s content Site structure – a well-defined and logical site structure allows crawlers and users find content and learn how it is connected Structured data – an implementation of a schema markup, the most common way of structuring data, helps search engines know the content and context of the page

  7. S E O CONCLUSION SEO professionals should stop focusing on keywords alone and start looking at queries. By understanding intent and contextual meaning, we can create content that has value for the users. To succeed in this semantic search world, you need to change your strategy aligned with becoming more user-centric.

  8. S O U R C E https://anythingseo.wordpress.com/2018/06/06/easy-semantic-search-strategies/

More Related